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$100,000 Advertising

What $100,000 in Advertising Buys

Spend $100k and you get a two-sided direct mail postcard sent to 100,000 people. $100k will get 4 broadcast commercial spots on Bravo seen by 1.85 million. $150k can get you one day of sponsored Twitter trends, an exposure of 18 million Twitterers. $200k will get you a Facebook display ad campaign seen by 266 million.

Marketers are feeling the effects of a shifting digital demographic. But breaking down the numbers highlights how transformative the mass media disruptions have become, as new channels wage an all-out war for our attention. How can we navigate this endless stream of choice to our advantage and make smarter marketing choices?


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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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