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Grasshopper Marketing

UPDATE: The results are in on this campaign! 4,911% traffic increase from April to May; 144,843 video views with 162 comments; 1,500 tweets; 120 blog posts in one month; Tweets from Guy Kawasaki, Kevin Rose, and Jason Calacanis; 7 national TV mentions.

Tonight I got home and received a FedEx addressed to my blog from Grasshopper. Curiously, I opened the package and actually found a package of real chocolate covered grasshoppers – now that’s a marketing campaign!


Read the fine print! The package then references a message from Grasshopper to Entrepreneurs:

Grasshopper may not be what you think! It’s actually an integrated virtual phone system (virtual pbx) for your company that includes toll free numbers, forwarding capabilities to home, mobile, office… and even online voicemail to email capabilities. Costs range depending on the package you would like – but they start at $9.95 per month and range up to $199 per month.

I’m a sucker for a marketing campaign that sticks out from the crowd and this is one of them! I’d like to learn more about how Grasshopper determined that entrepreneurs were a prime target audience for this campaign. I also look forward to finding out how the campaign works out. If it doesn’t result in direct revenue, it’s surely going to bring awareness to Grasshopper!

It will be interesting to see how the service will compete and hold up to Google Voice when it goes live. It appears that Grasshopper has some robust functionality, but the price and minute ranges could be constraining to some small businesses.

As for the chocolate covered grasshoppers, I tried one and so did a friend of the family. It tasted like chocolate… with a bit of a crunch. My son and daughter refused to try one.

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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  1. Hi Doug,

    Thanks for the great write up. Glad you received the grasshoppers and hope you tried one.

    I’d like to point out two things you mentioned. First, about going live. We’ve served over 70,000 entrepreneurs to date (http://grasshopper.com/about) and continue to improve the service based on feedback. Second, about Google Voice. As a consumer service, Google Voice is great. Where Grasshopper differs is it is designed as a business tool. Extensions for employees and departments, call forwarding schedules, a robust online portal, reliable, and 24/7 live support. In essence, your Grasshopper extension can forward to your Google Voice phone number as much as it can to your Blackberry, home phone, etc.

    If you’d like to test drive the service, please let me know.



    • Hi Siamak,

      Thanks so much for responding! I absolutely recognize that there’s a huge distinction between business and consumer applications – your point is well-taken. Congratulations on your growth and success. I’m not sure I’d give your application enough attention… but having worked on a number of startups, I’ll definitely have Grasshopper on my list of apps to try out.

      Thanks Again!

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