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Property Management Marketing: How Entrata Boosts Business Growth and Enhances Customer Experience

Americans are increasingly choosing rental housing as the number of married couples with children decreases dramatically and millennials choose to be renters for mobility, comfort, and financial reasons.

With the uptick in millennials saturating the rental market, it’s no surprise that recent studies have found that 74 percent of prospective apartment renters are taking to the internet using their mobile devices for their apartment search. Posting to internet listing sites, mobile website optimization, social media, and reputation management are top of mind for apartment managers. However, the ever-changing pricing landscape of apartments, the influx of resident posts to social media and review sites, and a myriad of internet listing sites have made it an almost impossible task for managers to keep up.

Entrata: Property Management Refined

Property management companies use Entrata’s marketing suite to create and maintain a strong online presence, attract potential tenants, and streamline the leasing process. The suite includes tools such as customizable websites, SEO, reputation management, and social media integration, which help companies maximize their marketing efforts and increase occupancy rates.

Thinking Inside the Box

Property managers can find all the features and services they need to market their property within the scope of the Entrata platform. They no longer need to get creative or think outside the box for their marketing needs because our platform does it all for them. Offerings include:

  • Property Management Software: Entrata’s core platform is a cloud-based property management software that integrates various functions such as accounting, leasing, and maintenance. Property managers can manage all aspects of their properties in one centralized system, saving time and reducing errors.
  • Leasing & Resident Management: Entrata’s leasing and resident management tools help property managers streamline the leasing process, from marketing and applicant screening to lease signing and resident retention. These tools improve customer experience and increase occupancy rates.
  • Resident Portal: Entrata’s resident portal allows residents to submit maintenance requests, pay rent online, and communicate with property management staff. This improves the resident experience and helps retain tenants.
  • Maintenance Management: Entrata’s maintenance management module enables property managers to efficiently track and manage work orders, inspections, and preventive maintenance tasks. This ensures the timely completion of tasks and well-maintained property.
  • Business Analytics: Entrata provides powerful business analytics tools that help property management companies analyze their data, identify trends, and make informed decisions to drive revenue growth and operational efficiency.

Entrata Marketing Suite

Here’s a bulleted list of marketing-related products and services that Entrata offers, which are integrated into its property management solution:

  1. Customizable Websites: Entrata provides mobile-responsive, customizable property websites that showcase a property’s features and amenities, allowing property managers to effectively market their properties online.
  2. Search Engine Optimization (SEO): Entrata offers SEO tools and services to improve the visibility of property websites on search engines, helping to drive more organic traffic and increase the number of leads.
  3. Reputation Management: Entrata’s reputation management tools help property managers monitor and manage their online reputation by tracking reviews, ratings, and mentions across various platforms.
  4. Social Media Integration: Entrata’s platform integrates with popular social media platforms, enabling property managers to manage their social media presence, engage with their audience, and promote their properties more effectively.
  5. Marketing Analytics: Entrata provides marketing analytics tools that help property managers analyze their marketing efforts, track lead sources, and measure the effectiveness of their campaigns.
  6. Email Marketing: Entrata offers email marketing tools that enable property managers to create and send targeted email campaigns to prospective and current residents, helping to nurture leads and improve resident retention.
  7. Lead Management: Entrata’s lead management tools help property managers track and manage leads, ensuring timely follow-up and increased conversion rates.
  8. Integrated Advertising: Entrata’s platform allows property managers to create and manage online advertising campaigns on platforms like Google Ads and Facebook Ads, helping to drive more targeted traffic and generate leads.

We can measure the success of any type of marketing campaigns that we run, whether it’s search engine optimization, pay per click or even a postcard campaign. From web traffic, number of guest cards and conversion rates, the platform tells us everything we need to know.

Meghan Hill, Guardian Real Estate, 150 properties using Prospect Portal

Schedule an Entrata Demo

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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