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Email Marketing

Email marketing products, services and news as well as email design tips and best practices for marketers at the Marketing Technology blog

What are, Why Use, and How to Create Buyer Personas

How to Create Buyer Personas

While marketers often work to produce content that both differentiates them and describes the benefits of their products and services, they often miss producing content for each type of person that is buying their product or service. For instance, if your prospect is seeking a new hosting service, one persona ...

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8 Steps to Improve Your Digital Marketing Results

How to Improve Digital Marketing Results

So many of us are simply trying to keep our marketing program momentum going that we often don’t have time for actual improvement. But improvement is the only guarantee of ongoing success and capitalizing on our momentum. According to the study conducted by Gartner, 28% of marketers reduced their traditional ...

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How to Improve Your Failing Content Marketing Strategy

Effective Content Marketing Strategies

We asked the question recently – and provided some definition around – whether or not your content marketing strategy was about productivity, presence, or building authority. The problem we continue to see is companies solely focused on spewing content without analyzing and improving the results. Isn’t the definition of insanity ...

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I Wish Marketers Would Stop Saying This…

Stop Saying This

Jenn and I visited the headquarters of Interactive Intelligence this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The ...

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