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Email Marketing

Email marketing products, services and news as well as email design tips and best practices for marketers at the Marketing Technology blog

I Wish Marketers Would Stop Saying This…

Stop Saying This

Jenn and I visited the headquarters of Interactive Intelligence this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The ...

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40+ Sites to Discover or Promote Startups, Apps or Tools

Find tools online

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet or that may even be beta. Aside from customized alerts we have setup through our partner Meltwater, there are some great resources ...

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What Metrics to Measure Content Marketing Effectiveness With

29 Essential Content Metrics

Because building content authority requires time and momentum, companies often get frustrated with measuring the effectiveness of the strategy and aligning those metrics with revenue generated. We tend to discuss metrics in the terms of leading indicators and actual conversion metrics. The two are related, but it requires some work ...

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26 Steps to Creating a Successful Ecommerce Business in 2015

Ultimate Guide to Building Your Online Ecommerce Business

By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in the next few months – we promise! Ecommerce Platforms developed ...

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Combining Tactics to Increase Your Email Engagement

Standing Out

Email has lent itself to marketing since the platform’s inception. Where “electronic mail” once mirrored postal mail in form and function, the platform’s versatility means that each message should be personal, adaptable and engaging to a variety of audiences. This year, marketers need to stop considering email technologies and tactics ...

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Can Too Much Personalization be Hurting Your Business?

5 Key Website Metric Categories

Personalization, dynamic content, remarketing, IP tracking… we all know that consumers appreciate and respond well to personalized messaging and experiences, but can retailers go too far? Accenture released results of their personalization survey that says YES. Consumer Personalization Survey Overview The Accenture Personalization Survey examined customer expectations around a personalized ...

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