Advanced Reputation Monitoring for Email Marketers

Email Reputation Management

We’ve written about 250ok in the past and they continue to enhance their deliverability offerings. Most large email marketers aren’t even aware that they can have very high deliverability percentages, but their email may be stuck in a SPAM filter. Deliverability simply means the message was delivered… not that it made the inbox. While other solutions in this space are expensive, 250ok is an affordable …

Does Your 2015 Content Marketing Strategy Cover These Trends?

2015 Content Marketing Trends

Content Marketing is leading the pack on digital marketing trends for 2015, followed by Big Data, Email, Marketing Automation and Mobile. Not surprisingly, that priority is reflected in our agency where we’ve been ramping up a Big Data project we’ve developed for a major online publisher. Big Data is becoming a necessity simply because of the volume and velocity of data that we are accumulating …

Why and How to Verify Your Email Marketing Lists

SPAM Analysis

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email …

The Top 5 Metrics and Investments Marketers are Making in 2015

Salesforce Survey Results - The Future of Marketing Infographic

For the second time, Salesforce surveyed over 5,000 marketers globally to understand top priorities for 2015 across all digital channels. Here’s an overview of the full report which you can download at Salesforce.com. While the most pressing business challenges are new business development, quality of leads, and keeping pace with technology, how marketers use budgets and track progress is really intriguing: Top 5 Areas for …

The History of Email

The History of Email

44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol. When he showed colleague Jerry Burchfiel, the response was: Don’t …