What Measures Marketers Need to Take to Succeed Online

Online Marketing Success

The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, ecommerce stores, online marketplaces to social media channels, the web has become a public arena of information for customers to search and consume. For the first time, the Internet has created new opportunities …

Amplero: Better Marketing Through Machine Learning

amplero-targeting

Marketers can say goodbye to the process of creating targeting rules. We all know the 80/20 rule when it comes to marketing. Twenty percent of your customers deliver eighty percent of the campaign result. But if you’re a marketer, how do you find that 20 percent? Better yet, how do you ensure the other eighty percent of your customers get the experience that is relevant …

Don’t Blame the B2B (Email) Messenger

B2B Email Bounce Rates

One of our clients asked today if they should migrate to another email service provider off of the service they’re using. We asked why and they stated that they received an 11% hard bounce rate on the emails they had sent. They thought the system was broken because they hand verified that some of the email addresses that stated there was a hard bounce were …

Email: Soft Bounce and Hard Bounce Code Lookup and Definitions

Email Soft and Hard Bounce Codes

An email bounce is when an email isn’t accepted by a business or Internet Service Provider’s mail server for a specific email address and a code is returned that the message has been rejected. The bounces are defined as either soft or hard. Soft bounces are typically temporary and are basically a code to tell the sender that they may wish to keep trying. Hard …

I Wish Marketers Would Stop Saying This…

Stop Saying This

Jenn and I visited the headquarters of Interactive Intelligence this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The Interactive team said they’d done a test with both a whitepaper and infographic and 0% …

5 Mistakes that Could Get Your Email in the Spam Folder

Email Mistakes That Put You In The SPAM Folder

If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one thing that happens is that emails turn over as employees come and go. We’ll have subscribers consistently interacting for months and then – poof – …

40 Sites to Discover or Promote Your Marketing Apps and Tools

Find tools online

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet or that may even be beta. Aside from customized alerts we have setup through our partner Meltwater, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at …

What Metrics to Measure Content Marketing Effectiveness With

29 Essential Content Metrics

Because building content authority requires time and momentum, companies often get frustrated with measuring the effectiveness of the strategy and aligning those metrics with revenue generated. We tend to discuss metrics in the terms of leading indicators and actual conversion metrics. The two are related, but it requires some work to recognize the impact of – example – likes on conversions. Perhaps the Facebook likes …

The History of Email and Email Design

History of Email and Email Design

44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol. When he showed colleague Jerry Burchfiel, the response was: Don’t …