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Email Marketing

Email marketing products, services and news as well as email design tips and best practices for marketers at the Marketing Technology blog

Torchlite: Digital Marketing with a Collaborative Economy Solution


By now, you’ve probably come across this quote from Tom Goodwin, senior vice president of strategy and innovation at Havas Media: Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, …

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The Inbound Marketing Checklist: 21 Strategies for Growth

inbound marketing

As you can imagine, we get a lot of requests to publish infographics on the Marketing Technology Blog. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of …

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Including Instagram Photos Increased Email Engagement 7x


In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. The original promise of social media was the ability for brands to create a more personable relationship with their …

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Calls to Action – More Than Just Buttons On Your Web Page

Contextual Call to Action

You’ve heard the mantras, slogans, and mottos of inbound marketers everywhere: “ Content is king! ” In the age of consumer-driven, mobile-friendly, content-centric digital marketing, content is almost everything. Almost as popular as Hubspot’s Inbound Marketing philosophy is another of their champion causes: the call-to-action or CTA. But in your …

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The Impact of Brand on a Consumer Purchase Decision

Impact of Brand on Consumer Purchase Decisions

We’ve been writing and speaking a lot about attribution and the purchase decision as it relates to content production. Brand recognition plays a significant role; perhaps more than you think! As you continue to build awareness of your brand on the web, keep in mind that – while the content …

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