FollowUpThen: Free and Easy Email Reminders

FollowUpThen: Free and Easy Email Reminders

I love sharing some productivity tools that I use to manage the massive inflow of email. A year ago, I recommended (and still use) Evercontact which analyzes email signatures to update contact details. Almost two years ago, I shared Unroll.me – a great system I still use that collects and aggregates emails into a single email to reduce the noise. Today, I’m sharing FollowUpThen. Here’s …

7 Tips for Effective Digital Coupon Marketing

Digital Coupon Marketing Tips

Good friend Adam Small has a mobile text marketing platform that sees incredible redemption rates on SMS text offers. One technique he told me about that a client that offered a bring a friend offer where you received a free shake when you brought a friend to the establishment. They would send the text out a half hour before lunch and there’d be a line …

Why Have People Stopped Following Your Brand?

Why People Unfollow and Unsubscribe

One of our favorite infographics we designed and published was Why Do People Unfollow You on Twitter. Folks got a chuckle from it and hopefully it made them rethink their social media publishing strategy in the meantime. I’m going to state something here that might startle some folks: I don’t care if people unfollow me or unsubscribe from my email. I can hear the howls …

What does a Digital Marketer Do?

A Day in the Life of a Digital Marketer

Let’s just open by stating that I had this guy’s job below, heh. As a digital marketer, we’re rotating through all of our clients on a weekly basis, analyzing their performance, making adjustments, researching, planning and executing multi-channel campaigns. We’re utilizing tools much more than this infographic describes – from communication, to publishing, to development and analysis tools. IMO, most marketers work in the area …