Email Marketing & Automation Articles

Email marketing and automation are powerful tools for businesses looking to engage with their audience, nurture leads, and drive conversions. By leveraging email campaigns and automated workflows, companies can deliver targeted, personalized messages to their subscribers at the right time and on the right device. Key subtopics within email marketing and automation include email service providers (ESP), email authentication, email deliverability, email list building, email design, segmentation, automation workflows, and email performance measurement. Implementing an effective email marketing and automation strategy can help you build stronger relationships with your customers, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how email marketing and automation can help you take your business to the next level.

  • How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes

    How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes

    Marketers are only using 33% of their MarTech stack’s full capabilities. Gartner When you consider the cost of various marketing technology solutions, from marketing automation and email marketing platforms to analytics and data solutions, utilizing only a third of any technology investment is a massive drain on an organization’s marketing and IT budget.  But it’s not just a budgetary issue.…

  • Why You Should Clean Your Email Lists

    Why You Should Clean Your Email List (and How to Purge Subscribers)

    Email marketing is one of the most effective channels for driving customer engagement and revenue. However, its success depends not only on crafting compelling campaigns but also on the health of your email list. One often-overlooked yet indispensable tool for email marketers is email list cleaning—a process that ensures your database is free from invalid, outdated, or unresponsive email addresses.…

  • Attention Span Shrinking Myth

    Can We Please Kill The Attention Span Myth?

    Marketers and media continue to spread the myth that human attention spans have been reduced over the last 20 years. It's an unfounded opinion that's spread like wild fire... and here's the proof... Myth BUSTED!

  • Email List Rental

    Unlocking the Potential of Email List Rental: What Marketers and List Owners Need to Know

    Frequently maligned and often misunderstood, email list rental is a widely accepted marketing practice that can provide a potent ROI, if you know what to look for and respect the inbox. If you're unfamiliar or unimpressed with renting an email list here's the lowdown on the benefits as well as its key differentiating factors and considerations.

  • SaneBox: Master Your Inbox with AI-Powered Email Productivity

    SaneBox: Master Your Inbox with AI-Powered Email Productivity

    Email overload is a universal challenge. Important messages often get buried under an avalanche of less critical ones, leaving professionals overwhelmed and productivity suffering. You’re not alone if your inbox feels like a chaotic, overflowing black hole. SaneBox SaneBox offers a transformative solution to reclaim your time and mental energy. By leveraging AI to organize your inbox, SaneBox ensures that…

  • Templafy: Streamline Business Content Creation, Distribution, and Governance with AI

    Templafy: Streamline Business Content Creation, Distribution, and Governance with AI

    Creating on-brand, compliant, and effective documents can feel like a juggling act. With thousands of documents, presentations, and emails created daily, the challenge lies in ensuring consistency, efficiency, and compliance across an entire workforce. That’s where Templafy steps in, transforming how organizations manage and create content. Templafy Templafy is an AI-powered content enablement platform that enables teams to create accurate,…

  • B2B Sales Engagement, Automation, and Pipeline Acceleration Platform

    Snov.io: B2B Sales Engagement, Automation, and Pipeline Acceleration Platform

    Driving B2B sales growth often feels like juggling multiple tasks while racing against the clock. From finding the right prospects to crafting engaging follow-ups and managing CRM systems, keeping all the moving parts aligned is a challenge. What if you had a single solution that could simplify and supercharge your sales process? Snov.io Snov.io is a powerful all-in-one sales engagement…

  • Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture

    Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture

    Let’s start off with some remarkable statistics regarding the challenges of acquisition and loyalty online: 75% of customers are ready to abandon their brand for a similar one. CapitalOne 60-80% of filled carts never get to the purchase stage. Baymard Institute Only 27% of customers will return to make a purchase from your business for the second time. Shopify Meanwhile:…

  • Supermetrics: Extract, Automate, Transform and Activate Your Marketing Data Into Business Growth

    Supermetrics: Extract, Automate, Transform and Activate Your Marketing Data Into Business Growth

    Marketers and data-driven teams face the daunting task of gathering, managing, and activating insights from an ever-expanding pool of marketing platforms. Siloed data, manual processes, and clunky reporting tools often slow down decision-making, costing businesses valuable time and resources. What if you could streamline the entire process and focus on strategy instead of struggling with data logistics? Supermetrics Supermetrics solves…

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