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Email Marketing

Email marketing products, services and news as well as email design tips and best practices for marketers at the Marketing Technology blog

The Impact of Cross-Device Journeys and Real-Time Personalization

Cross-Device Customer Journey

Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and ...

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Interview: Jessica Stephens, SmartFocus CMO, on Real-Time Interaction Management

SmartFocus Real-Time Interaction Management

We have just been crushing it with getting amazing talent from the largest marketing platforms and companies across the globe. This week is no different with an incredible interview with Jess Stephens, CMO of SmartFocus. Jess has been with SmartFocus for the last year after her proximity marketing startup was ...

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How to Market and Promote Your Next Event Online

Marketing Your Event Online

We’ve written before on how to utilize social media to market your next event, and even some specifics on how to use Twitter to promote an event. We’ve even shared a blueprint for event marketing. This infographic from DataHero, however, provides some fantastic detail on utilizing email, mobile, search and ...

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How Your B2B Marketing Success Depends on the Entire Organization

Digital B2B Marketing Success

What’s the Recipe for B2B Digital Marketing Success? The 2015 What Works Where report makes sense of today’s multichannel digital landscape. Working in partnership with The Marketing Society and Circle Research, Omobono surveyed 331 senior executives, in the USA and UK, across Marketing, Sales, Customer Service, HR and Internal Communications ...

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