Technology and Marketing Advice from New Media Marketing Experts
Are consumers getting what they want from email communications? Are marketers missing opportunities to make email campaigns relevant, meaningful and engaging? Are mobile phones the kiss of death for email marketers? According to recent research sponsored by Liveclicker and conducted by The Relevancy Group, consumers are expressing their dissatisfaction with marketing-related emails presented on mobile devices. A survey of more than 1,000 reveals that marketers …
With the assistance of big data and streaming technologies, there’s a new breed of marketing automation platforms that are providing a central warehouse, in real-time, where user interactions are captured on and offline and then marketing messaging and actions are applied to them. BlueConic is one such platform. Layered on your existing platforms, it collects and unifies your customer interactions and then assists you with …
Aside from responsive email templates, the technology behind email hasn’t changed much over the last decade. However, as one of the strongest returns on marketing investment, marketers are seeing a greater return when they’re fully leveraging technology in step with the messaging that they’re distributing. Here are 14 Advancements in Technology That are Impacting Email Marketing Real-time personalization based on cross-channel data. Big data sources …
I was recently reading Jeff Goins’ website and noticed a few integrations that I hadn’t recognized with his WordPress site. I used WordPress Theme Search to do some research. Jeff uses a plugin called SumoMe made by AppSumo. When I checked all of the features of SumoMe, I was impressed. I had some questions regarding the plugins and the SumoMe team responded and answered all …
We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New Media, and I was advised …
