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Email Marketing

Email marketing products, services and news as well as email design tips and best practices for marketers at the Marketing Technology blog

Calls to Action – More Than Just Buttons On Your Web Page

Contextual Call to Action

You’ve heard the mantras, slogans, and mottos of inbound marketers everywhere: “ Content is king! ” In the age of consumer-driven, mobile-friendly, content-centric digital marketing, content is almost everything. Almost as popular as Hubspot’s Inbound Marketing philosophy is another of their champion causes: the call-to-action or CTA. But in your …

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How to Build and Grow Your Email List

Lead Generation Strategies for Websites

Brian Downard of Eliv8 has done another fantastic job on this infographic and his online marketing checklist (download) where he includes this checklist for growing your email list. We’ve been working our email list, and I’m going to incorporate some of these methods: Create Landing Pages – We believe every …

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A List of SaaS Providers and their Marketing Budgets

Marketing Technology Marketing Budgets

If I meet someone from Vital, I’m going to hug them for this infographic. We recently shared a post on the right marketing budget as it refers to a percentage of overall revenue, but this provides some in-depth budget expenditures that support and reinforce the other infographic. A few years …

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Effective Small Business Content Marketing to Consumers

Open Sign for Small Business

A whopping 70 percent of customers prefer to get information about a company from content rather than through advertising. 77 percent of small businesses are investing in content marketing methodologies to convert online visitors into customers. The bottom line is this: Clicks from Shared Content are five times more likely …

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