Real-Time Solutions To Improve Your Email Engagement

Real-Time Solutions To Improve Your Email Engagement

Are consumers getting what they want from email communications? Are marketers missing opportunities to make email campaigns relevant, meaningful and engaging? Are mobile phones the kiss of death for email marketers? According to recent research sponsored by Liveclicker and conducted by The Relevancy Group, consumers are expressing their dissatisfaction with marketing-related emails presented on mobile devices. A survey of more than 1,000 reveals that marketers …

BlueConic: Collect, Unify, and Optimize the Customer Journey

The Blueconic Platform

With the assistance of big data and streaming technologies, there’s a new breed of marketing automation platforms that are providing a central warehouse, in real-time, where user interactions are captured on and offline and then marketing messaging and actions are applied to them. BlueConic is one such platform. Layered on your existing platforms, it collects and unifies your customer interactions and then assists you with …

2015 State of Digital Marketing

The State of Digital Marketing in 2015

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New Media, and I was advised …