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Ecommerce and Retail

Ecommerce and Retail products, services and news for marketers at the Marketing Technology blog. Conversion optimization, payment gateway, shipping and other technologies discussed.

Consumers Prefer Choice and Interactivity… even with Video

Consumers prefer choice and interactivity versus being interrupted and served up a passive experience

There are three basic types of sites that organizations publish for their company: Brochure – a static website that’s simply a showcase for visitors to check out. Dynamic – a consistently updated site that provides news, updates, and other media. Interactive – a site that offers the visitor to navigate …

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