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Ecommerce and Retail

Ecommerce and Retail products, services and news for marketers at the Marketing Technology blog. Conversion optimization, payment gateway, shipping and other technologies discussed.

July, 2016

  • 20 July

    A Solicited or Paid Review is a Risky Review

    Online Reviews

    We had a solid discussion at a regional leadership event on collecting reviews from businesses and consumers online. Much of the discussion was around paid reviews or rewarding customers for reviews. I’m not an attorney, so I’d recommend you speak …

  • 15 July

    Integrate Voucher, Coupon, and Discount Code Solutions

    Coupon or Discount Code

    Discount codes are an optimal means of enticing your visitor to close. Whether it’s a bulk discount or just free shipping, a discount can make all the difference. In the past, we’ve build them ourselves utilizing barcode fonts and then …

  • 12 July

    5 Reasons Marketers are Investing More in Customer Loyalty Programs

    Customer Loyalty Marketing Infographic

    CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs. They’ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into …

June, 2016

  • 21 June

    Add Store Location to WordPress with Bullseye

    Store Location Software

    Bullseye Locations is a SaaS provider of store locator and dealer locator software. Their platform provides a feature-rich store locator service, powering locators for more than 4,000 customers. They’ve just released a WordPress plugin that easily integrates their store location …

  • 7 June

    The Top Online Marketing Activities for Small and Medium-Sized Businesses

    SMB Marketing

    Emarsys, a leading provider of cloud marketing software for B2C companies, has released the results of its in-person and online survey of 254 retail professionals published in partnership with WBR Digital. Key findings include SMBs (businesses with revenues of $100 million …

  • 6 June

    The New ABC’s of Retail: Always Be Connecting

    Retail Shopping Lead Generation

    Brick and mortar retail outlets still drive a lot of purchasing power to their stores – and it won’t be going away anytime soon. But behaviors are changing, requiring the internal sales strategy within stores to build better relationships and …

  • 5 June

    The Agency Characteristics and Behaviors that CMOs Want


    Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients …

May, 2016

  • 28 May

    15 Ways to Increase Your Ecommerce Conversion Rate

    Increase Ecommerce Conversion Rates

    We’ve been working with a vitamin and supplement store online to help increase their search visibility and conversion rates. The engagement has taken quite a bit of time and resources, but the results are already beginning to show. The site …

  • 20 May

    Cloudwords: Global Marketing to Generate Demand and Drive Growth


    In order for companies to generate demand and grow globally, they need to speak 12 languages to communicate with 80% of their target audiences. Since more than 50% of revenue for U.S. companies is coming from global customers, the . …

  • 19 May

    Augmented and Virtual Reality Will Be A Must in Commerce

    Augmented Reality and Virtual Reality

    When people ask me for predictions, I typically point them to someone else. I’m not much of a futurist, but I have a pretty good track record on seeing how technology advancements will impact buying behavior. One technology that I’ve …

  • 16 May

    Notify: Increase Conversions through Social Proof


    Anyone who works in the ecommerce space will tell you that the largest factor in overcoming a purchase isn’t price, it’s trust. Buying from a new shopping site takes a leap of faith from a consumer who has never purchased …

  • 16 May

    Build Sustainable Customer Relationships with Quality Content

    Customer Relationship

    A recent study found that 66 percent of online shopping behaviors include an emotional component. Consumers are looking for long-term, emotional connections that go beyond buy buttons and targeted ads. They want to feel happy, relaxed or excited when they …