Hug Your Haters? Maybe It’s Love Your Lovers!

Hug Your Haters? Maybe It’s Love Your Lovers!

Jay Baer’s closing keynote was one of the best I’ve seen at Social Media Marketing World. Jay discussed his upcoming book, Hug Your Haters. His presentation was fantastic and teased some amazing research from Tom Webster and his team on how investment in resolving complaints swiftly and strategically would grow your business. The presentation speaks to some fantastic examples of companies responding to complaints and …

The Two New Ecommerce Metrics You Should Be Tracking

Ecommerce Analytics

Merchandising (according to Wikipedia as of March 19 at 10:18am Pacific Daylight Time) is: Any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. The first …

Can Too Much Personalization be Hurting Your Business?

5 Key Website Metric Categories

Personalization, dynamic content, remarketing, IP tracking… we all know that consumers appreciate and respond well to personalized messaging and experiences, but can retailers go too far? Accenture released results of their personalization survey that says YES. Consumer Personalization Survey Overview The Accenture Personalization Survey examined customer expectations around a personalized shopping experience and identified the types of retail technologies, tailored customer experiences and communications – …

12 Steps to Building Demand for Your New Agency

DK New Media

Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing. While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about how I built enough influence and demand to start my own agency. I want …

What does a Digital Marketer Do?

A Day in the Life of a Digital Marketer

Let’s just open by stating that I had this guy’s job below, heh. As a digital marketer, we’re rotating through all of our clients on a weekly basis, analyzing their performance, making adjustments, researching, planning and executing multi-channel campaigns. We’re utilizing tools much more than this infographic describes – from communication, to publishing, to development and analysis tools. IMO, most marketers work in the area …