What does a Digital Marketer Do?

What does a Digital Marketer Do?

Let’s just open by stating that I had this guy’s job below, heh. As a digital marketer, we’re rotating through all of our clients on a weekly basis, analyzing their performance, making adjustments, researching, planning and executing multi-channel campaigns. We’re utilizing tools much more than this infographic describes – from communication, to publishing, to development and analysis tools. IMO, most marketers work in the area …

10 Benefits Every Small Business Realizes with a Digital Marketing Strategy

10 Benefits of Digital Marketing for Small Business

We interviewed Scott Brinker about his upcoming Marketing Technology Conference, MarTech. One of the things I discussed was the number of businesses who don’t deploy strategies because their current strategy works. I have no doubt that companies with, for example, a great word of mouth clientele, can have a growing and prosperous business. But that doesn’t mean a digital marketing strategy won’t help them. A …

Does Discounting Devalue a Brand More than Free?

Discount versus Free

We were having a good discussion about my upcoming presentation at Social Media Marketing World about what kind of offer we could make to folks that attended my session or the event as a whole. The conversation came up with whether or not any discount or free option might devalue the work we would provide. One of the lessons I’ve learned is that once a …

How Shopper Product Ratings Affect AdWords Merchants

Google Product Ratings

Google rolled out an AdWords feature late in July to help shoppers make more informed buying decisions. Product Listing Ads (PLA) across Google.com and Google Shopping will now have product or Google shopping ratings. Think Amazon and that’s exactly what you’ll see when you search for products and services on Google. The product ratings will use the 5-star rating system with review counts. Let’s say …

The Shift to Online Shopping with Retailers

Ecommerce - Retail's New Storefront

There is a shift happening between retail and online shopping, but I’m not sure anyone truly understands where we’re heading. Aggressive competition and free shipping offers are great for consumers but they’re driving down business to ecommerce companies. At the same time, shoppers still love showrooming and getting to touch and feel the products that they’re looking to buy. Another hurdle for pure ecommerce companies …