Visa’s Single Sign-On Checkout is a Winner!

Visa’s Single Sign-On Checkout is a Winner!

Single sign-in has been proven effective across the board – either utilizing social logins to complete landing page forms, or now by using payment technologies to quickly convert a customer. Visa offers a single-sign on system called Visa Checkout that already has wide adoption. With rapid growth over the last 10 months, Visa Checkout has seen significant adoption and conversation rates. They’ll be kicking off …

Conversion Optimization: Everything You Ever Wanted to Know

Conversion Optimization

We were discussing internally that the word optimization is often thought to be associated with SEO – search engine optimization. I honestly think the term SEO really needs to go away altogether. If you’re optimizing your site for conversions, it only makes sense that the site is optimized for all channels – including search. Conversion optimization shouldn’t begin with a visitor that arrives on the …

Amplero: Better Marketing Through Machine Learning

amplero-targeting

Marketers can say goodbye to the process of creating targeting rules. We all know the 80/20 rule when it comes to marketing. Twenty percent of your customers deliver eighty percent of the campaign result. But if you’re a marketer, how do you find that 20 percent? Better yet, how do you ensure the other eighty percent of your customers get the experience that is relevant …

Flowers Suck. What Mothers Really Want on Mother’s Day

Mothers Day

There’s a 40% increase in searches for the best Mother’s Day gift ideas year over year. That’s right… and the searches aren’t for beautiful flowers. Mom’s tastes are changing and there’s a plethora of amazing experiences at the tips of your fingers that you can purchase and deliver to your Mother. Fruit baskets are just one of the items on the rise… 20%. Flowers are …

Customer Facing Devices and How You Can Market with Them

Marketing and Customer Facing Devices

In modern day marketing, the CMO’s job is getting more and more challenging. Technologies are changing consumer behavior. For companies, it has become difficult to provide consistent brand experiences across retail locations and their digital properties. Customers’ experience between a brand’s online and physical presence varies widely. The future of retail lies in bridging this digital and physical divide. Customer Facing Devices create relevant and …

5 Signs You’re Outgrowing Your MySQL Database

MySQL Performance Issues

The data management landscape is complex and quickly evolving. Nothing emphasizes this evolution more than the emergence of ‘super apps’ — or applications that process millions of user interactions per second. Factor in Big Data and the cloud, and it becomes clear that e-commerce merchants need a new generation of databases that can perform better and scale faster. Any online business without an updated database …

PLEASE DON’T GO: Three Exit Intent Tactics That Won’t Annoy Your Visitors

exit-intent-strategies

Exit intent technology (What is it?). Digital marketing’s version of KC and The Sunshine Band’s Please Don’t Go. We’ve proven over and over through A/B testing that using exit intent technology to trigger an overlay can be an extremely effective way of salvaging abandoning visitors. Examples of triggered content include the proposition of discount codes or newsletter sign-up prompts. Some might argue these interruptions diminish …

40 Sites to Discover or Promote Your Marketing Apps and Tools

Find tools online

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet or that may even be beta. Aside from customized alerts we have setup through our partner Meltwater, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at …

26 Steps to Creating a Successful Ecommerce Business in 2015

Ultimate Guide to Building Your Online Ecommerce Business

By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in the next few months – we promise! Ecommerce Platforms developed this infographic with ecommerce strategies that will help you develop a sustainable business and focus …