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Ecommerce Product Page Design

Design Effective E-commerce Product Pages

There are millions of ecommerce sites out there and, thankfully, developers, designers and consultants who work on ecommerce sites have tested practically every iteration of product page to maximize conversions. Invesp has published some fairly startling statistics when it comes to e-commerce sites:

  • The average abandonment rate of shopping cart is 65.23%
  • The average conversion rate of E-commerce store is only 2.13%
  • The higher the average order value (AOV) the lower the product page effectiveness rate is
  • For website with AOV less than $50, the effectiveness rate is at 25%.
  • For website with AOV above $2000, the effectiveness rate is at 4-5%

Creating effective E-commerce product pages is extremely important for better customer experience and high conversion rates. Check out our Infographic to find out How to Create Effective E-commerce Product Pages in 21 simple steps. From the Invest Blog.

Design Ecommerce Product Page

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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