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What You Didn’t Hear at the Apple Keynote: iBeacons

It’s just my opinion, but the last Apple presentation seemed to get a bit of a lukewarm reception. Apple’s design is both a blessing and a curse to the company. If Apple doesn’t release a big product or design change, the audience grumbles. It’s a very short-sighted view of a company that has led the technology industry for a couple decades in technology, design and profitability.

With the latest keynote, one of the quiet mentions that was overlooked was a product called iBeacons. Only a few news outlets have mentioned iBeacons to date, including thepush, Apple Insider, GigaOm and Forbes. All of those articles are worth the read!

iBeacons are vendor agnostic and use a BlueTooth Smart technology. A low-cost trio of beacons ($99) can be mounted around stores and can accurately triangulate your location. Imagine the potential! If you’re in a supermarket, no more wandering around looking for what you need. A future shopping list application could order your list so you can efficiently make it through the store – and include some specials along the way (or out of the way). This improves the customer experience and brings specials to the customer in real-time. As well, the device is recording where you stop along the way… perhaps capturing customer information on your interests. Wow.

Apple Insider calls this micro-location. What was missed in the Apple keynote is that this isn’t the future – this is now. The software developer kit for iOS7 already includes the technology and the iBeacons are already on sale.

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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  1. great post about this. Geofencing has been around for a while but this makes it easy to track things within a store.– lord knows how many nordstrom should buy.. or I should just carry one on me.. that would be helpful

    • @Stevie:disqus I think this is a dream for most of us who hate shopping. I would love to have a target, walk in, walk out and get back to my couch :)

      • Douglas.. that’s what I am here for.. I help people stay out of stores and buy exactly what they need from onlilne……. at holiday time, I have lists of things and I will be pinging a few people to see if their platforms are still going and/or up and launched to give them some visibility while making it easier to shop.
        the geofencing I have seen and been part of I get pings for stuff that is on sale and they tell me exactly what I need to know…… and it’s rather nice to ditch those in the trash because it’s vicariously spending while not spending a dime – or time.
        But I know your feeling about shopping.. except when I am on “the hunt”.

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