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Content Marketing

Content products, services and news for marketers at the Marketing Technology blog. Whitepapers, case studies, corporate blogging, and writing tips and tricks

Calls to Action – More Than Just Buttons On Your Web Page

Contextual Call to Action

You’ve heard the mantras, slogans, and mottos of inbound marketers everywhere: “ Content is king! ” In the age of consumer-driven, mobile-friendly, content-centric digital marketing, content is almost everything. Almost as popular as Hubspot’s Inbound Marketing philosophy is another of their champion causes: the call-to-action or CTA. But in your …

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13 Ways to Target Your Display Advertising

Display Advertising

Display advertising continues to advance in its sophistication as we previously discussed on our interview regarding Programmatic Advertising with Pete Kluge of Adobe. If you’re thinking about expanding your promotions into display advertising, there are quite a few ways available to target your advertising impressions to try to capture more …

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