Lyris Launches Automated Content Personalization

Lyris Launches Automated Content Personalization

Lyris has released Lyris Predictive Personalization, a content engine for publishers to combine machine learning with digital messaging automation to deliver contextually personalized content to each individual subscriber. By effectively combining content with audience demographic and behavioral data, Lyris Predictive Personalization increases conversions and advertising revenue by empowering publishers to maximize engagement. Clients are already seeing a 2x to 3x increase in open and click-through …

8 Reasons You’re Overdue for a Responsive Website

Responsive Website Reasons

We released a fantastic video on what responsive web design is and how you can test your own site to see whether it’s optimized for viewing on a mobile device or tablet. It’s not too late for you to get some help on this, and our friend Kevin Kennedy at Marketpath shared the infographic below. With the staggering growth of mobile devices like smart phones …

Search and Content Taxonomy, Ontology, Lexical Onomies

Hierarchy, Taxonomy, Ontology, and Lexical Onomies

As DK New Media researches the content authority strategies we develop for our clients, there’s a methodology associated with the topics we’re producing, gaps we’re identifying, and priorities we’re creating. First some definitions: What is a Taxonomy? Taxonomy – the two-dimensional hierarchical classification model of the architecture of the site. Within your website and content strategies, this is typically the categories – known as the …

Why You Should Be Implementing Your Video Marketing Strategy in 2015

Video Marketing Infographic

Videos are now making it into every interaction we’re making online. From the launch of live video feeds on Twitter with Meerkat, the continued popularity of video on Facebook and Instagram, and the accessibility of high definition video on every mobile device. In fact, half of all video traffic is now routed to a mobile phone or tablet – that’s incredible growth. And it’s not …

What does a Digital Marketer Do?

A Day in the Life of a Digital Marketer

Let’s just open by stating that I had this guy’s job below, heh. As a digital marketer, we’re rotating through all of our clients on a weekly basis, analyzing their performance, making adjustments, researching, planning and executing multi-channel campaigns. We’re utilizing tools much more than this infographic describes – from communication, to publishing, to development and analysis tools. IMO, most marketers work in the area …