Home / Content Marketing

Content Marketing

Content products, services and news for marketers at the Marketing Technology blog. Whitepapers, case studies, corporate blogging, and writing tips and tricks

Micro-Moments and Customer Journeys

Customer Journey

The online marketing industry continues to make progress in providing technology that is enabling marketers to both predict and provide roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales funnels is much more porous and flexible ...

Read More »

What’s the Right Marketing Budget as a Percentage of Revenue?

Marketing Budget Percentage of Revenue

There are those uncomfortable moments at times where a company asks me why they’re not getting as much attention as their competitors. While it is possible for a business to overtake competitors because of a superior product or people, it’s also more likely than not that the company with the ...

Read More »

Understanding Demand Generation vs Lead Generation

Demand Generation versus Lead Generation

Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. Companies with dedicated sales teams can deploy both strategies simultaneously. Companies often have an inbound sales team to respond to demand generated sales requests and outbound sales teams to engage ...

Read More »