One of the reasons why our agency isn’t a content shop is because the goal of online marketing isn’t to produce content, it’s to grow your business. We do produce content (mostly infographics and whitepapers) for clients, but clicking publish is just one step in a much larger strategy. Understanding who you’re writing to and what kind of content they’re seeking should happen prior. And once you publish the content, then you need to make sure that it’s syndicated and promoted properly to maximize its reach.
What is Growth Hacking?
There’s a low barrier to entry for developing a product for the web… but getting the word out can be quite expensive. Early stage startups without the money to advertise or promote their products would come up with non-traditional marketing strategies to acquire new customers en mass. This became known as growth hacking and it incorporated SEO, A/B Testing and Content Marketing.
If you want your blog to grow, you may want to learn a thing or two from the content hacker. He or she is traffic-obsessed and focused on nothing but growth. This infographic will give you a peek inside their inner inner psyche and help you become your own content hacker.