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CMO Survey

CMO Survey Results

Founded in August 2008, The CMO Survey is administered twice a year, via an Internet survey, to collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society.

In all, it appears marketing budgets are expected to flatten, B2B marketing budgets are expected to drop, international markets aren’t looking good, traditional marketing is plummeting, and marketing budgets as a percentage of revenue remain above 10%. Meh.

Here’s a video overview of this years results with highlights. You can also download the presentation.

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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