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Bounce Exchange: What is Exit Intent?

You may have noticed on our blog that if your mouse moves away from the page and towards the address bar (and you’ve not subscribed), that a subscription panel appears. It works brilliantly… and we’ve increased our acquisition efforts of subscribers from dozens to hundreds every month. This is known as exit intent.

Bounce Exchange has a patented Exit-Intent technology that observes mouse gestures, the speed of the mouse, the location of the mouse, and whether or not it breaks the plane of the browser to predict whether or not your intent is to leave the website.


Before the user is able to abandon the site, a pane appears to attract and retain the visitor. That’s what exit intent is and it’s quite effective!

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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  1. I wonder how they patented something that exists at least from 2008 (they were founded 2010). This is from September 18, 2008: http://www.warriorforum.com/main-internet-marketing-discussion-forum/13369-how-do-you-make-unblockable-exit-popup.html – from the post about exit-intent popups: “… The closest you can get is where your visitor’s mouse cursor is moving near the top of the screen… so you’re assuming they’re about to click the close button. This is my unblockable exit popup: Action PopUp: Attention-Grabbing Unblockable PopUps When Your Visitors Leave the Page…”.

    In addition, there is this piece of code from April 27, 2012 that implements the ‘exit-intent’ technology in about 5 lines of code, available to the public: http://stackoverflow.com/questions/10357744/how-can-i-detect-a-mouse-leaving-a-page-by-moving-up-to-the-address-bar

    They filing date of their patent is Oct 25, 2012. Priority date according to Google is Apr 30, 2012 (http://www.google.com/patents/US20130290117)

    Another reference from quicksprout: http://www.quicksprout.com/forum/topic/bounce-exchange-alternative/ post: “In 2010 ScreenPopper.com was created in the back of a mini-van on a 1.5 year long road trip around the country because I couldn’t find what I needed. There was no competition, at the time the only offering was popup domination which was too rigid and difficult to install”. This is 2 years before the ‘patent’ was filed.

    To conclude Bounce Exchange might have a great product but they didn’t invent it and they have no rights on “the technology”. I wonder how their patent attorney didn’t find what I could find in about 5 minutes with Google. And I am no attorney. Just someone that doesn’t like they try to monopolize what isn’t theirs. They take $3000-$5000 for it and don’t want other, cheaper solutions to exist (why else do you need a “patent”?)

    • I didn’t read the actual patent but I would say that a patent doesn’t actually mean that you invented something. You can improve a strategy and patent that improvement.

      • Hi @douglaskarr:disqus – I read the two 1st paragraphs of the patent and its abstract (in the link above) and the main claim of the patent is exactly the ‘exit-intent’ technology. They claim they invented the mouse tracking for this purpose. The links I brought show they didn’t invent it at all. That’s what’s wrong to my opinion. And it annoys me because I am thinking of making an exit-intent script myself, or using one of the many ready-made alternatives (I saw at least 15 alternatives…). If Bounce Exchange’s patent will be used by them to block, un-rightfully, the competition it can truly hurt all the current websites that use other cheap alternatives; and people like me that are about to use it. Now that I saw your article I am having 2nd thoughts. No chance I will spend thousands of dollars a month for that. And even if they don’t deserve the patent, they could still make me a lot of trouble if I do it myself, or use others.
        Lately I’m seeing such popups everywhere. Without the exit-intent popups we would need to go back to much more annoying popups – pop-unders, timely pop-overs, entry-popups, etc

  2. So, it appears that Retyp, the people behind Optin Monster sued Bounce Exchange over this patent. But I’m not versed enough in legal stuff to understand if it’s settled, and if so, what the result was…? More info at these links:




    It would sure be nice to know what’s going on here. Seems like a very silly patent and I’d really like to see this available elsewhere….

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