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Marketing Books

Marketing books and book reviews at the Marketing Technology blog

June, 2016

  • 10 June

    Interview: Zain Raj on Marketing for Tomorrow, Not Yesterday

    Marketing for Tomorrow, Not Yesterday

    It’s not enough to play by the old rules of marketing anymore. They’ve changed – for good. In today’s world, the Insight Economy™, even some of the most steadfast and iconic mega-brands are stumbling as they fail to recognize that …

May, 2016

  • 26 May

    Share Your Favorite Marketing Books via Audible

    audible

    It’s been a while since I was an Audible subscriber but I recently started back up. Audible content includes more than 250,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is …

April, 2016

  • 13 April

    12 Lessons Applied from Extreme Ownership to Marketing

    Extreme Ownership

    Execution of great marketing strategies is a balance of many variables. Without adequate planning and long-term strategies, agile marketing efforts can derail a brand. But slow and highly critical marketing efforts can stymie one. Somewhere in the middle is success, …

March, 2016

February, 2016

  • 28 February

    Interview: Jay Baer on Hug Your Haters

    Jay Baer of Hug Your Haters

    One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business …

December, 2015

November, 2015

  • 25 November

    Interview: Daniel Lemin on Online Ratings and Reviews

    Daniel Lemin

    It’s such an amazing book that we’ve already given our copy of ManipuRATED: How Business Owners Can Fight Fraudulent Online Ratings and Reviews to a client of ours! It’s a well-designed book that assists business owners first understand the impact …

July, 2015

  • 22 July

    Marcom Valuation: An Alternative to A/B Testing

    Regression Modeling

    So we always wanna know how marcom (marketing communications) is performing, both as a vehicle and for an individual campaign. In evaluating marcom it is common to employ simple A/B testing. This is a technique wherein random sampling populates two …

  • 8 July

    An Interview with Mark Schaefer on Content Ignition

    Mark Schaefer - The Content Code

    If you’re read this blog, you know that I don’t promote books as much as I used to. It’s not that I don’t find something useful in each, it’s just that sometimes I think people write books to say they …

February, 2014

  • 6 February

    Free Ebook: Are You Playing the Numbers Game?

    douglas-karr-ebook

    We’ve written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results …

January, 2014

  • 27 January

    LinkedIn: Top 25 Social Media Experts to Follow

    linkedin-marketing-guide

    Jason Miller recently posted on social media that he felt like he had given birth when his newest creation was finally published. No doubt he’s proud of this baby! The Sophisticated Marketer’s Guide to LinkedIn is fantastic… creative, colorful, and …

November, 2013

  • 6 November

    The 7 Traits of the Social Employee

    the-social-employee-book

    On Monday, we shared the infographic from Blue Focus Marketing, Your Brand as a Planet, providing evidence and a simple analogy that speaks to the power of utilizing your employees to help grow your social media footprint. It goes beyond …