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Big Data

Transforming Big Data into Actionable Insights

2013 may be the year of Big Data… you’re going to see a lot more discussion here on the Marketing Technology Blog on tools to find, manage and leverage very large volumes of data.

Today, Neolane and the Direct Marketing Association (DMA) issued a free report entitled, Big Data: Impact on Marketing Organizations. Key findings on the report are being shared through this infographic.

The report finds that most marketing departments are ill-equipped to handle the growing influx of data and are behind in planning for tremendous growth. Among the findings:

  • 60% do not currently have or are unsure if their company has a specific strategy for handling the challenges of Big Data
  • 81% feel that they are either somewhat or not very prepared when it comes to the new rules and regulations of marketing data governance
  • 50% say that skill sets are changing, especially with the growth of social and mobile channels

Transforming Big Data into Actionable Insight

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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