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Benefits of Customer Loyalty Programs

Even in B2B, our agency is looking at how we can provide our clients value beyond our contractual obligation. It’s simply not enough to just deliver results anymore – companies need to exceed expectations. If your business is high-transaction/low revenue, a customer loyalty program is absolutely essential along with the technology to manage it.

  • There are 3.3 billion loyalty program memberships in the US, 29 per household  Tweet This!
  • 71% of loyalty program customers make $100,000 or more a year  Tweet This!
  • 83% of customers agree that loyalty programs make them more likely to keep doing business  Tweet This!
  • 75% of US companies with loyalty programs generate a positive ROI  Tweet This!

Some of the more popular solutions are Sweet Tooth Rewards, Spark Base, Loyalty Lion, S Loyalty, Antavo, Loyalis, and 500friends.

What is a Customer Loyalty Program?

A customer loyalty program is a relationship between a brand and customer. The company offers exclusive products, promotions, or pricing; in return the customer agrees to “go steady” with the business through repeat purchases or brand engagement. Darren DeMatas, selfstartr

Be sure to read the entire course The Beginner’s Guide To Customer Loyalty Programs from selfstartr – it’s incredibly thorough:

  • What a customer loyalty program is and how it can impact your brand’s bottom line
  • The different types of customer loyalty programs
  • How to design a rewards program that attracts the right type of buyers
  • The best way to launch, promote and measure your loyalty program

Beginner’s Guide to Customer Loyalty Programs

Benefits of Customer Loyalty Programs

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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