About Jenn Lisak

Jenn is the Vice President and Content Strategist at DK New Media. Jenn consults and manages marketing strategies for clients, and speaks and writes on marketing, social media, and infographics. She also enjoys delving into the psychology of inbound marketing.

5 Key Website Metric Categories You Should Be Analyzing

5 Key Website Metric Categories

The advent of big data has brought about many different conversations concerning analytics, tracking and measured marketing. As marketers, we definitely know the importance of tracking our efforts, but we can get overwhelmed with what we’re supposed to be tracking and what we’re not; what, at the end of the day, should we be spending our time on? While there are literally hundreds of metrics …

7 Tactics to Boost Your Content Creation

7 Key Takeaways from Our Content Creation Tactics Webinar

On Tuesday, we had a fantastic webinar with one of our partners, Wordsmith for Marketing, on 10 Content Creation Tactics for When the Well Runs Dry.  While we did have fun making jokes and doing little dances behind the scenes, there were some great insights shared on the webinar. Here are 7 key takeaways from our content creation tactics webinar: 1. Set time aside for …

5 Hidden Factors That Make or Break Your Sales Team

Our sales force automation sponsor, Salesvue, has developed a whitepaper on this topic, which details the 5 hidden factors that make or break your sales team

If you want a successful sales organization, there is no doubt that you have to have outstanding sales people on your team. It’s no secret that the first rule of a great sales team is hiring the right people. But, what if you have a great sales team and aren’t seeing the results? A multitude of factors impact the performance of your sales team, and, …

Anatomy of a Perfect Landing Page and Best Practices

The Anatomy of a Perfect Landing Page

As inbound marketing continues to evolve, it also becomes more difficult to do effectively. Marketing is now multi-channel and multi-faceted. It’s not as simple as posting on social media a couple of times a week or sending an email once a month. You have to be strategically executing a bunch of different tactics which all complement each other, while also being able to adjust and …

What is Your Formula for Sales Success?

Math of Sales Webinar

Prospecting is one of the toughest challenges for sales and marketing organizations. It’s a constant battle of connecting at the right time, with the right person and with the right message. Do you have the insight you need to make sure this happens more often? There has never been much of a science around prospecting. But, with the right tools and the right people, you can …

Why Marketing Sets the Stage for Prospecting

Why Marketing Sets the Stage for Prospecting

A couple of weeks ago, Doug and I attended Content Marketing World, where we were surrounded by content geeks like ourselves and we even saw a keynote by Mr. Kevin Spacey. (Yes, he quoted Frank Underwood 3 times. No, we didn’t get a picture. Yes, I love him even more). It’s always like a vacation to attend these events, and while the sessions are educational, …

How You Can Increase Sales Connections by 40%

How to Increase Sales Connections by 40 percent

Whether you’re in marketing or sales, a core part of your job is to sell something. Marketing is tasked with selling ideas and the brand through intriguing content; sales is tasked with selling the actual product or service through strategic follow up, knowledge and charm. Either way, there is a creative process for both, which require patience and trial and error. Before we can get to the selling …

Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem

Why DAM is a Critical Component of the Marketing Technology Ecosystem

As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns we’ve deployed. However, one piece of the marketing technology ecosystem that is sometimes overlooked is the way we manage our files, including media, images, text, …

Optimize Your Webinar Spending: Webinar ROI Calculator

Optimize Your Webinar Spending: Webinar ROI Calculator

Did you know that, on average, B2B marketers use 13 different marketing tactics for their respective organizations? I don’t know about you, but that gives me a headache just thinking about it. However, when I really do think about it, we help our clients deploy about that many tactics every year and that number is only going up as the mediums become more saturated. As marketers, …

How to Select a Sales Automation Solution

How to Select a Sales Automation Solution infographic

While marketers may have the most options available at this point, other industries are delving into the automation space to make lives and jobs easier. In a multi-channel world, we can’t manage everything and that also means simple administrative tasks that once accounted for 20% of our day. A primary example of one of the industries that is taking a big leap into the automation …