Home / Jenn Lisak

Jenn Lisak

Jenn is the Vice President and Content Strategist at DK New Media. Jenn consults and manages marketing strategies for clients, and speaks and writes on marketing, social media, and infographics. She also enjoys delving into the psychology of inbound marketing.

September, 2015

  • 22 September

    Replace Your Sales Reps’ Dialing Activities With Live Conversations

    Close Up Of Hand Holding Telephone against a green background

    For decades, cold calling has been the bane of most salespeople’s existence, where they spend hours trying to get someone on the phone with little to no return. It’s inefficient, difficult and often unpredictable. However, since there is a direct correlation between outbound sales volume and a team’s closed sales rate, …

August, 2015

  • 25 August

    Boomtrain: Machine Intelligence Built for Marketers

    DIve Deep into EVERY piece of Content

    As marketers, we’re always trying to gather intelligence about our customers’ behavior. Whether it’s through analyzing Google Analytics or looking at conversion patterns, it still takes a lot of time for us to go through these reports and make direct correlations for actionable insight. I recently learned about Boomtrain through …

July, 2015

  • 23 July

    What is Weak Conferencing Costing You?

    What is weak conferencing costing you?

    I can’t tell you how many times I’ve been on a conference call that was a complete waste of time. Whether it was glitchy software, unprepared presenters, or an audio disaster, it wastes a lot of time and resources. And it certainly doesn’t help when I feel like this happen …

  • 14 July

    How to Effectively Use Visual Storytelling for Your Brand in 2015

    visual storytelling 2015 infographic

    While the buzzword visual storytelling might be new, the idea of visual marketing is not. 65% of the general population are visual learners, and it’s no secret that images, graphics and photos are some of the most liked content across social networks. Marketers are taken visual marketing a step further …

June, 2015

  • 9 June

    The Rise of Inside Sales in 2015

    The Rise of Inside Sales in 2015

    According to Sirius Decisions, 67% of the buyer’s journey is now done digitally. That means that almost 70% of the purchase decision is made before prospects even initiate a meaningful conversation with sales. If you aren’t providing value before that first interaction with the rep, then you’re most likely not …

April, 2015

  • 13 April

    5 Key Website Metric Categories You Should Be Analyzing

    5 Key Website Metric Categories

    The advent of big data has brought about many different conversations concerning analytics, tracking and measured marketing. As marketers, we definitely know the importance of tracking our efforts, but we can get overwhelmed with what we’re supposed to be tracking and what we’re not; what, at the end of the …

January, 2015

  • 29 January

    7 Tactics to Boost Your Content Creation

    7 Key Takeaways from Our Content Creation Tactics Webinar

    On Tuesday, we had a fantastic webinar with one of our partners, Wordsmith for Marketing, on 10 Content Creation Tactics for When the Well Runs Dry.  While we did have fun making jokes and doing little dances behind the scenes, there were some great insights shared on the webinar. Here …

November, 2014

  • 17 November

    5 Hidden Factors That Make or Break Your Sales Team

    Our sales force automation sponsor, Salesvue, has developed a whitepaper on this topic, which details the 5 hidden factors that make or break your sales team

    If you want a successful sales organization, there is no doubt that you have to have outstanding sales people on your team. It’s no secret that the first rule of a great sales team is hiring the right people. But, what if you have a great sales team and aren’t …

October, 2014

  • 23 October

    Landing Page Best Practices: How to Optimize for Conversions

    The Anatomy of a Perfect Landing Page

    As inbound marketing continues to evolve, it also becomes more difficult to do effectively. Marketing is now multi-channel and multi-faceted. It’s not as simple as posting on social media a couple of times a week or sending an email once a month. You have to be strategically executing a bunch …

September, 2014

  • 29 September

    What is Your Formula for Sales Success?

    Math of Sales Webinar

    Prospecting is one of the toughest challenges for sales and marketing organizations. It’s a constant battle of connecting at the right time, with the right person and with the right message. Do you have the insight you need to make sure this happens more often? There has never been much of …

  • 24 September

    Why Marketing Sets the Stage for Prospecting

    Why Marketing Sets the Stage for Prospecting

    A couple of weeks ago, Doug and I attended Content Marketing World, where we were surrounded by content geeks like ourselves and we even saw a keynote by Mr. Kevin Spacey. (Yes, he quoted Frank Underwood 3 times. No, we didn’t get a picture. Yes, I love him even more). …

  • 8 September

    How You Can Increase Sales Connections by 40%

    How to Increase Sales Connections by 40 percent

    Whether you’re in marketing or sales, a core part of your job is to sell something. Marketing is tasked with selling ideas and the brand through intriguing content; sales is tasked with selling the actual product or service through strategic follow up, knowledge and charm. Either way, there is a creative process for …