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Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

June, 2015

  • 30 June

    Shotfarm: Product Content Network for Brands and Manufacturers

    shotfarm-inRiver

    One of the many lessons that I learned while at the IRCE was that it, for brands and manufacturers, ecommerce wasn’t so much about their online commerce store as it was about stores downstream that were able to sell and distribute their goods on their behalf. As ecommerce outlets create ...

  • 30 June

    9 Composition Tips for Taking Incredible Photographs

    Photography Tips

    This may be one of the finest collections of photography tips that I’ve ever discovered online. Truth be told, I’m a terrible photographer. That doesn’t mean I don’t have good taste. I’m always amazed at the incredible art that’s produced through our friend Paul D’Andrea – a well-known photographer and ...

  • 30 June

    7 Strategies Used in Pricing Intelligence Defined

    Ugam Pricing Intelligence

    At the IRCE, I was able to sit down with Mihir Kittur, co-founder and Chief Innovation Officer at Ugam, a big data analytics platform that empowers commerce companies to make real-time actions that increase revenue performance. Ugam presented at the event to discuss pricing and how companies could avoid pricing ...

  • 29 June

    Responsive Design and the Mobile Search Tipping Point

    Google Mobile Search

    One of the reasons why we pulled the trigger on getting our site up on a new mobile-optimized theme wasn’t just all the noise that Google and professionals were making in the SEO space. We were seeing it for ourselves in the observations of our clients’ sites. On our clients ...

  • 29 June

    Mobile Video Ads Are About The Story Without The Sale

    Mobile Video

    Google just released the results of a new experiment that’s quite impressive and should be watched by anyone looking to expand its video reach to the mobile device. Simply put, the in your face advertising model of yesterday just doesn’t work on our mobile device. Working with Mountain Dew, BBDO ...

  • 29 June

    How to Market and Promote Your Next Event Online

    Marketing Your Event Online

    We’ve written before on how to utilize social media to market your next event, and even some specifics on how to use Twitter to promote an event. We’ve even shared a blueprint for event marketing. This infographic from DataHero, however, provides some fantastic detail on utilizing email, mobile, search and ...

  • 28 June

    Everything You Will Ever Need to Know About “Best Times”

    Best Times to Update, Tweet, Share, Post...

    If I never share another best time infographic, I’ll be happy that this is the last. And I really hope that you share it as well. I absolutely groan every time I see a best time to infographic. Best time to Tweet. Best time to update on Facebook. Best time ...

  • 28 June

    Here’s 10 Ways You Can Increase Engagement with Visual Content

    Types of Visual Content

    A key strategy in our redesign and social integrations has been a focus on visual content. Sharing quality infographics on our site has skyrocketed our reach and allows me to discuss the content in them with each share. This infographic from Canva is no different – walking someone through all ...

  • 27 June

    Broadleaf Commerce: Invest in Customization, Not Licensing

    Broadleaf Commerce

    Within the marketing technology space, there was massive growth with Software as a Service and the affordability of buying what you needed out of the box. Over time, SaaS overcame the cost of building and many SaaS companies took off as they won the build versus buy budget argument. Years ...

  • 26 June

    An Interview with Scott Monty: Social Business Transformation

    Scott Monty

    Scott Monty led social media at Ford Motor Company from 2008 to 2014, some amazing years for the social media industry as well as for Ford Motor Company. Scott left and worked for a year at Shift Communications and recently announced the launch of his on consultancy – Scott Monty ...

  • 25 June

    When Should You Be Redesigning Your Logo?

    What You Need to Know about Logo Redesign

    The team from Clear Designs have published this beautiful infographic with some thoughts around what you need to know about logo redesign, reasons why you should redesign, some do’s and don’ts of redesign, some logo redesign mistakes, and some feedback from industry experts. Three Four Reasons to Redesign Your Logo ...

  • 24 June

    They’re Wrong… You’re Not Tweeting Enough

    Too Many Tweets

    A few years ago, I would have advised people against tweeting too much. In fact, it was a key reason why people unfollowed you on Twitter. Fast forward a few years and Twitter has gone from a few chirps per hour to a deafening roar of autoposts, fake accounts, spammers, ...