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Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

September, 2015

  • 3 September

    A List of SaaS Providers and their Marketing Budgets

    Marketing Technology Marketing Budgets

    If I meet someone from Vital, I’m going to hug them for this infographic. We recently shared a post on the right marketing budget as it refers to a percentage of overall revenue, but this provides some in-depth budget expenditures that support and reinforce the other infographic. A few years ...

  • 2 September

    Bigcommerce Launches Enterprise Ecommerce Platform

    Bigcommerce Enterprise

    Bigcommerce has launched Bigcommerce Enterprise, a more robust e-commerce platform offering for high-volume retailers transacting millions of dollars in sales. Bigcommerce Enterprise features advanced security and protection, real-time analytics and insights and enterprise-grade integrations that enable online merchants to manage and scale their business without the hassle of proprietary, on-premise ...

  • 2 September

    Effective Small Business Content Marketing to Consumers

    Open Sign for Small Business

    A whopping 70 percent of customers prefer to get information about a company from content rather than through advertising. 77 percent of small businesses are investing in content marketing methodologies to convert online visitors into customers. The bottom line is this: Clicks from Shared Content are five times more likely ...

  • 1 September

    Mobile Experience and Its Impact on Trends

    Mobile Ecommerce and Experience

    Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to your competitors. Around the world, more and more people are ...

  • 1 September

    If You Don’t Know What a WordPress Child Theme is…

    Wordpress Theme

    You’re doing WordPress themes wrong. We’ve worked with dozens of clients and built out hundreds of WordPress sites over the years. It’s not that our job is to create WordPress sites, but we wind up doing it for many clients. Clients don’t come to use for WordPress sites very often. ...

August, 2015

  • 31 August

    Social Signals, SEO, and Their Impact on One Another

    Social Media Signals and Search Engine Ranking

    Matt Cutts shared a video where he discussed the challenge that engineers might have if they had created dependencies between the Google ranking algorithms and social signals. In short, it would be far too risky to build these dependencies in the event the other social media platform either blocked search ...

  • 30 August

    How Does Advertising Work?

    Advertising

    While researching the topic of advertising, I happened upon an infographic on how advertising works. The premise of the infographic was that rich companies had piles of money and to manipulate their audience, they had to make them buy stuff to try to feel rich. It was such a disturbing ...

  • 29 August

    LeadSift: Capture Intent and Actionable Insights with Social Media

    LeadSift Social Intelligence

    Businesses are constantly trying to capture data on prospects and customers to both find and attract leads, and then to keep and upsell the customers they acquire. There’s a ton of technologies out there to attempt to capture this data. Some of the sources are inaccurate and others out of ...

  • 28 August

    Paid Search Optimization: A Travel and Tourism Example

    Paid Search Optimization

    If you’re seeking assistance or paid search expertise, a great resource out there is PPC Hero, a great publication where the Hanapin Marketing shares their expertise. Hanapin recently released this fantastic infographic, the Top Ten PPC Tips For The Travel and Tourism Marketer.  While the use case is travel and ...

  • 26 August

    Viraltag: Discover, Organize, Curate, Share and Track Images Online

    viraltag-publish

    Utilizing imagery effectively online will grow your e-commerce sales, your publication reach, or your business. If your company is working in a visual field of photography, food, fashions or event promotion, you’re already working to share visual content online. Visuals are dominating the internet – from your Facebook feed to ...

  • 25 August

    Changing Attitudes on B2B Content Marketing (with Statistics)

    B2B Content Marketing

    The Economist Group has done quite a thorough survey and analysis of B2B attitudes and produced this infographic with the results. With each question, there’s a comparison of business veterans versus the next generation of business buyers. It’s interesting to see the significant gap between the two. In reviewing the ...

  • 24 August

    Micro-Moments and Customer Journeys

    Customer Journey

    The online marketing industry continues to make progress in providing technology that is enabling marketers to both predict and provide roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales funnels is much more porous and flexible ...