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Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

September, 2015

  • 30 September

    Digital Content Production: What’s the End Product?

    Digital Content Production

    How do you define the end product of your content production? I’ve been struggling with marketers’ perception of digital content production. Here are some things I continue to hear: We want to produce at least one blog post per day. We want to increase annual organic search volume by 15%. …

  • 29 September

    The Benefits of Using Tablet Point of Sales Systems In-Store

    Tablet Point of Sales

    When retail outlets think about a point of sale tablet, they may simply be thinking of a replacement for the clunky, massive, old POS that they purchased a decade ago. It’s important to keep in mind that a POS tablet doesn’t simply solve the problem of hardware costs, it’s also …

  • 29 September

    Why Technology is Becoming Critical to Restaurant Success

    Restaurants and Technology

    We have an amazing podcast that will be published soon with Shel Israel about his book, Lethal Generosity. One of the topics that struck me within the conversation was how many of the technologies that have been implemented to increase productivity and accuracy around customers actually just put the control …

  • 28 September

    How We Repurpose Content Successfully

    How to Repurpose Content

    I was invited into a discussion on Blab.im a couple weeks ago that was an excellent conversation on repurposing content. We see a lot of companies continue to struggle with generating content – and repurposing content isn’t just a lazy way to reshare content, it’s a fantastic way to optimize …

  • 27 September

    TweetReach: How Far Did Your Tweet Travel?


    Have you ever been curious about how a Tweet took off on Twitter, who retweeted it that drove a lot of attention, and what other accounts engaged with it? That was the exact question I was asking recently with a specific page that received a lot of attention. Using TweetReach, …

  • 27 September

    The Impact of Brand on a Consumer Purchase Decision

    Impact of Brand on Consumer Purchase Decisions

    We’ve been writing and speaking a lot about attribution and the purchase decision as it relates to content production. Brand recognition plays a significant role; perhaps more than you think! As you continue to build awareness of your brand on the web, keep in mind that – while the content …

  • 26 September

    The State of Social Media Marketing 2015

    State of Social Media Marketing 2015 Infographic

    We shared profile and demographic information on each of the popular social networks, but that doesn’t provide a lot of information about the behavioral changes and impact of social media. Mobile, eCommerce, display advertising, public relations and even search engine marketing is being impacted by social media marketing. The fact …

  • 26 September

    Social Media Demographics

    Social Media Demographic Profile

    I’m not sure of the real value of looking at demographics by social media site when the penetration and diversity of these social media sites are so widespread. The fact is that you can find pockets of prospects or industry pundits in all of them. I suppose it is somewhat …

  • 25 September

    There’s a Ton of Value for B2B in Social Media

    B2B Social Media

    Some quick B2B Social Media stats: 83% of B2B companies now post on social media! 77% of B2B companies expect to increase the time spent on social in the next year. 35% of B2B companies now subscribe to a social media monitoring platform. As a B2B marketer myself, I’m always …

  • 25 September

    Interview: Ben Ruedlinger of Wistia on Video Marketing

    Wistia Videos

    Ben Ruedlinger is the Vice President of Operations at Wistia. Wistia is the leader in professional video hosting with analytics and video marketing tools for businesses. If you’re asking yourself why would you host with Wistia rather than a video host like Vimeo or YouTube, there are some nuances: YouTube …

  • 25 September

    What Elements Should You Be Testing in Your Email Campaigns?

    Email Testing

    Using our inbox placement from 250ok, we did a test a couple months ago where we reworded our newsletter subject lines. The result was incredible – our inbox placement increased over 20% across the seed list that we created. The fact is that email testing is well worth the investment …

  • 24 September

    What does API stand for? And Other Acronyms: REST, SOAP, XML, JSON, WSDL

    what does rest api soap stand for? acronym

    When you utilize a browser, your browser makes request from the clients server and the server sends back files that your browser assembles and displays a web page with. But what if you just wanted your server or web page to speak to another server? This would require you to …