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Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

July, 2016

  • 22 July

    Interview: Michael Reynolds on the Sophistication of Facebook Marketing

    Michael Reynolds of SpinWeb

    Michael Reynolds started SpinWeb 20 years ago and now has 20 employees! The agency serves a niche in conservative, security-conscious, highly regulated industries. They’re a very successful Hubspot partner with a designing and executing measurable inbound marketing strategies. You may …

  • 20 July

    A Solicited or Paid Review is a Risky Review

    Online Reviews

    We had a solid discussion at a regional leadership event on collecting reviews from businesses and consumers online. Much of the discussion was around paid reviews or rewarding customers for reviews. I’m not an attorney, so I’d recommend you speak …

  • 19 July

    Online: Social Media Success Summit 2016

    Social Media Success Summit 2016

    Join 4,000 Marketers at the Web’s Largest Social Media Conference. It’s fully online! You’ll join fellow marketers at an online mega-conference designed to inspire and empower you – Social Media Success Summit 2016 – brought to you by Social Media …

  • 18 July

    How to Launch a WordPress Site that is Optimized for Search

    Launch Optimized WordPress Site for Search

    As WordPress continues to capture enterprise marketshare, we continue to get many more requests from large businesses who have beautiful sites designed by amazing branding and graphic design companies – but lack the optimization needed to impact their organic search …

  • 16 July

    10 Tips to Align Your Email Marketing and Social Media

    Email and Social Media

    If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will …

  • 15 July

    Integrate Voucher, Coupon, and Discount Code Solutions

    Coupon or Discount Code

    Discount codes are an optimal means of enticing your visitor to close. Whether it’s a bulk discount or just free shipping, a discount can make all the difference. In the past, we’ve build them ourselves utilizing barcode fonts and then …

  • 14 July

    The Top Legal Issues with Blogging

    legal

    A few years ago, one of our clients wrote a great blog post and they were looking for a good image to feature with it. They used Google Image Search, found an image that was filtered as royalty-free, and added …

  • 13 July

    Visual Communication is Evolving in the Workplace

    visual communications

    This week, I was in two meetings with different companies this week where internal communications were the focus of conversation: The first was Sigstr, an email signature marketing tool to manage email signatures across the company. A key issue within …

  • 12 July

    5 Reasons Marketers are Investing More in Customer Loyalty Programs

    Customer Loyalty Marketing Infographic

    CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs. They’ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into …

  • 9 July

    Delivra Adds E-Commerce Personalization and Segmentation

    Delivra Commerce

    The U.S. Commerce Department reported that online sales accounted for more than a third of total retail sales growth in 2015. The research also showed that online sales accounted for 7.3 percent of total retail sales in 2015, up from …

  • 8 July

    What is Growth Hacking? Here are 15 Examples

    What is growth hacking

    The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the …

  • 4 July

    What is a Brand?

    Brand

    If I were to admit anything about spending twenty years in marketing, it was honestly that I didn’t fully comprehend the impact of a brand across all of the marketing efforts. While that may sound like a ridiculous statement, it’s …