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Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

August, 2015

  • 3 August

    How a Lack of Social Response is Hurting Your Business

    Social Response Impact

    We’ve already quantified the business impact of poor customer service with regard to social media. What about simply responding? Did you know that 7 out of 8 social messages directed at brands go unanswered within 72 hours? Compound that with the fact there’s been a 21% increase in messages to ...

  • 3 August

    UpSnap: Affordable Mobile, Local, and Geographically Targeted Advertising

    Mobile Geographic Ad Targeting

    UpSnap offers a mobile advertising network offering more than one billion impressions per month. And through their partnerships with some of the biggest sites, they are able to display ads on third-party networks at a rate of more than 100 billion impressions monthly. UpSnap enables you to target customers who ...

  • 2 August

    How to Create a Social Media Marketing Calendar

    Social Media Marketing Calendar

    74% of marketers saw an increase in traffic after spending just 6 hours per week on social media and 78% of American consumers stated that social media impacts their purchase decision. According to Quicksprout, developing a social media calendar will help focus your social media strategy, allocate resources more efficiently, ...

  • 1 August

    7 Videos You Should be Producing to Increase Marketing Results

    Video and Social Media

    60 per cent of site visitors will watch a video first before reading the text on your site, landing page, or social channel. Want to increase engagement with your social network or web visitors? Produce some great videos to target and share with your audience(s). Salesforce has put together this ...

  • 1 August

    Specle: Integrated Advertising System for Digital Publishing

    Specle Digital Ad Placement

    Niche publications still continue to drive highly targeted content to distinct groups. While pay-per-click, affiliate and banner ad systems continue to dominate the market for their simple ordering process and low cost per lead, they also typically get a low click and conversion rate. Because they’re inexpensive, they can still ...

July, 2015

  • 30 July

    The Impact of Cross-Device Journeys and Real-Time Personalization

    Cross-Device Customer Journey

    Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and ...

  • 30 July

    Interview: Jessica Stephens, SmartFocus CMO, on Real-Time Interaction Management

    SmartFocus Real-Time Interaction Management

    We have just been crushing it with getting amazing talent from the largest marketing platforms and companies across the globe. This week is no different with an incredible interview with Jess Stephens, CMO of SmartFocus. Jess has been with SmartFocus for the last year after her proximity marketing startup was ...

  • 28 July

    Top 10 Trends for Back-To-School Shopping in 2015

    Back to School

    Back-to-School is the second biggest shopping season of the year. Not surprisingly, back-to-school shopping continues the shift to mobile with a whopping 40% of searches done via mobile device – that’s a 25% increase from 2013. Those searches are a combination of searching for products as well as finding retailers ...

  • 26 July

    Your Marketer Is There to Help You

    Time to Listen

    I have a lot friends who run marketing agencies and a lot of marketing professionals throughout the Internet that I’m friends with. I’m not exaggerating when I say that the most frustrating thing that I and others find about our job is the resistance of the businesses we’re working with. ...

  • 25 July

    5 Travel Marketing Trends Your Brand Needs to Adopt

    Digital Traveler Behavior

    Celebrity Cruises launched a site in March of 2015 that resulted in a 12% increase in bookings from mobile/tablet devices in the first two weeks, a 3% increase in online revenue in and a 140% increase in online revenue. They accomplished this through the site’s improved itinerary content, powerful imagery ...

  • 24 July

    Visual Content Drives Comprehension, Engagements and Conversions on Social Media

    How Visual Content Drives Social Media Growth

    Have we yelled enough about visual content? I don’t think so. We’ve already shared a couple of infographics on visual storytelling and how utilizing a variety of types of visual content continue to be effective. I was explaining this process to a local retailer this week and they were really ...

  • 24 July

    The Key to Your Brand Regaining Control is Personalization

    Personalization

    Every prospect and customer are motivated differently, arrive at your business through different mediums, with different levels of intent, are seeking different information, are at different stages of the customer journey, and expect to immediately find what they need. There’s nothing more frustrating than getting held up when you’re trying ...