SMS? MMS? Short Codes? Keywords? What are those terms? What do they mean? With Mobile Marketing becoming more mainstream I thought it might be a good idea to define some of the basic terms used in the mobile marketing industry. SMS (Short Message Service)– A standard for telephony messaging systems ...
We’ve been watching the demand for our text messaging services gradually increase over the last year. The email inbox is clogged so marketers are looking to text messaging to provide a push message that’s timely with their offer. Text Message Marketing Best Practices covers 8 of the most important best ...
When we built Digital Home Info combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging and print, we knew that content marketing was key to driving more sales to agents. And, not surprisingly, our agents that leverage the platform fully see the greatest response and close ...
2.4 billion internet users worldwide with 70% of them using the internet every day. That’s 37.3% of the world’s population… an increase of 566% since the year 2000. The number of mobile devices used to access the Internet has doubled, with 38% of media interactions every day made on smartphones. ...
More smartphone apps than babies? Something about that seems a little frightening… and awesome at the same time. In reviewing the landscape of applications, there appears to be a ton of games, but business productivity apps are lagging behind. I’m sure you’re going to see these numbers match up closer ...
Text messaging has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is immediately ...
Background Check has developed this infographic providing stats on the growth of mobile and internet usage. The numbers aren’t just amazing. A deeper look at these numbers provides insight that the global economy is scaling up quickly and resources throughout the world are adopting the technologies necessary for collaboration and ...
The transition to making purchases online via a mobile device isn’t just growing, it’s exploding. If your retail business is online but not mobile-enabled, you’re absolutely hurting your sales by ignoring a ravenous and growing group of consumers. The investment in a mobile web solution and mobile/tablet applications has to ...
Mobile growth is unrelenting and indisputable. However, within the realm of mobile marketing strategies, the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising. This infographic from Celtra reflects engagement data from nearly 60 handset and tablet campaigns across 4 industries: entertainment, ...
If you’ve got a strong outbound sales force, chances are that they have huge inefficiencies in the sales process. Many outbound sales managers find their teams traveling, capturing and pushing information more than they are selling. Mobilizing your sales force is taking on new meaning nowadays. Providing your team with ...
It’s Friday and time for some levity! I truly enjoy a good spoof and love when it’s targeted towards a company like Apple (of which I’m a total fanboy). Brand perfection brings with it the opportunity for ridicule… and this video from Satire nails it! Although the guitar idea is ...
46% of the US Population owns a smartphone of some kind. That’s an incredible statistic given that there are a lot of folks at each end of the age bell curve. Mobile is also a primary means for people to connect on the web, not a secondary one. The desktop ...