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How to Publish a Book

APE: Author, Publisher, Entrepreneur

In preparation for our interview with Guy Kawasaki, I purchased a copy of APE: Author, Publisher, Entrepreneur-How to Publish a Book.

Guy KawasakiI’ve read the majority of Guy Kawasaki’s books and have been a fan for quite some time (be sure to tune into the interview for the first time he tweeted to me… funny story!). This book is quite different, though… it’s a detailed step-by-step instruction book on how to self-publish your ebook.

Authors Guy Kawasaki and Shawn Welch begin APE: Author, Publisher, Entrepreneur with the true story on Guy’s frustration with getting his last publication electronically distributed with a mass purchase from a company. The book then walks through all the challenges of ebooks – from formats, to tools, to distribution to marketing. It’s much more difficult than you’d think (until this book!).

The book details all the proven methods for creating your ebook, right down to screenshots of tools to use, sites to utilize, and outlets to market. I was really amazed at all the detail. It’s truly a step-by-step instruction guide for anyone to self-publish.

I was so impressed that I’ve bought and distributed another 3 copies… to Jenn and Marty who are both working on their own books all the way to Nathan, our designer, who will be helping with the graphic design.

Why Would You Publish a Book?

We were first impressed with the opportunities of self-publishing when we interviewed Jim Kukral. Jim pointed out to us that the demand curve for ebooks was climbing much faster than the actual output of ebooks. This is an incredible time for individuals or companies to build credibility and authority by publishing an ebook.

If you’ve got something remarkable to say… this is your opportunity to publish and share it!

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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  1. Does he get into ghostwriting in the book? Does he have a plan for people who don’t have the time (or maybe the talent) to write?

    • Hi @daveyoung:disqus , there are writing tips in the book. I think Guy is probably the first to tell you that a co-author is a great step if you don’t have time nor talent. I had a co-author on my book and she made everything easier… basically the book was my thoughts but Chantelle organized them and kept the project on target.

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