BlueConic: Collect, Unify, and Optimize the Customer Journey

BlueConic: Collect, Unify, and Optimize the Customer Journey

With the assistance of big data and streaming technologies, there’s a new breed of marketing automation platforms that are providing a central warehouse, in real-time, where user interactions are captured on and offline and then marketing messaging and actions are applied to them. BlueConic is one such platform. Layered on your existing platforms, it collects and unifies your customer interactions and then assists you with …

Webtrends Launches Big Data Visibility with Webtrends Explore

Webtrends Explore

We’ve been longtime fans of Webtrends as a leading analytics provider that does a great job in both data visualization and providing actionable data to its clients. The product team at Webtrends have been paying attention to the modern pain points of marketers nowadays with the launch of their newest offering, Webtrends Explore: CMOs are also overwhelmingly underprepared to take charge of the growing volume, …

The Data Points to a Surprise Super Bowl Commercial Winner

Perscio Super Bowl Analysis

The most effective Super Bowl commercials may not be the ones you think. While our ability to collect data is growing, our ability to understand data is still catching up. At Perscio, our team of data scientists did a deeper analysis of Twitter activity during the Super Bowl and found that the most popular commercials aren’t necessarily the ones getting the best results. Also, at …

Listen to What Matters on Twitter with Narratif

narratif

Narratif has just launched its tool based on latent search technologies to sift through the tidal wave of Twitter conversations and provide meaningful trending data. Rather than providing dry, quantitative data about sentiment, number of retweets, etc., Narratif povides results formatted and condensed as ranked conversations (or stories) with influencers. The interface is simple, fast and nicely laid out. It enables a user to identify …