What Measures Marketers Need to Take to Succeed Online

What Measures Marketers Need to Take to Succeed Online

The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, ecommerce stores, online marketplaces to social media channels, the web has become a public arena of information for customers to search and consume. For the first time, the Internet has created new opportunities …

Sweetspot: A Mobile First, Workflow-Powered Digital Dashboard

Sweetspot Intelligence

Chances are you have come across one or another digital dashboarding platform in the past few months. These vary from plug-and-play packages combining a limited number of social media and web analytics metrics, to full enterprise ecosystems incorporating a wide range of data sources and governance features. Sweetspot purports to take the latter category to a new level, aiming to making it easier than ever …

I Wish Marketers Would Stop Saying This…

Stop Saying This

Jenn and I visited the headquarters of Interactive Intelligence this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The Interactive team said they’d done a test with both a whitepaper and infographic and 0% …

What is Google Analytics Cohort Analysis? Your Detailed Guide

Google Analytics Cohort Analysis Guide

Google Analytics recently added a super cool feature to analyze the delayed effect of your visitors known as cohort analysis, which is a beta version of acquisition date only. Before this new addition, webmasters and online analysts would not be able to check the delayed response of their website’s visitors. It was very difficult to determine if X visitors visited your site on Monday then …

Referrer SPAM: How to Block Analytics Spam Bots

Referrer SPAM

There’s nothing more annoying than data that totally messes up your analytics. I’m not sure why Google Analytics doesn’t have an automated filter to block semalt.com, but they really do need one. Semalt even admits that their crawler bot generates a 100% bounce rate, wreaking havoc on reports in Google Analytics, StatCounter, Sitemeter, WordPress My Stats and other analytics platforms. For small sites, this crawler …

40 Sites to Discover or Promote Your Marketing Apps and Tools

Find tools online

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet or that may even be beta. Aside from customized alerts we have setup through our partner Meltwater, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at …

Agorapulse: Social Media Management Made Simple

Agorapulse

A few years ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded. Granted. But Agorapulse treats social media as corporations need it to be… a process. It’s become harder and harder to select the right tool (or tools) for our needs. For anyone (like …

What Metrics to Measure Content Marketing Effectiveness With

29 Essential Content Metrics

Because building content authority requires time and momentum, companies often get frustrated with measuring the effectiveness of the strategy and aligning those metrics with revenue generated. We tend to discuss metrics in the terms of leading indicators and actual conversion metrics. The two are related, but it requires some work to recognize the impact of – example – likes on conversions. Perhaps the Facebook likes …

26 Steps to Creating a Successful Ecommerce Business in 2015

Ultimate Guide to Building Your Online Ecommerce Business

By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in the next few months – we promise! Ecommerce Platforms developed this infographic with ecommerce strategies that will help you develop a sustainable business and focus …

Hug Your Haters? Maybe It’s Love Your Lovers!

Love Your Lovers

Jay Baer’s closing keynote was one of the best I’ve seen at Social Media Marketing World. Jay discussed his upcoming book, Hug Your Haters. His presentation was fantastic and teased some amazing research from Tom Webster and his team on how investment in resolving complaints swiftly and strategically would grow your business. The presentation speaks to some fantastic examples of companies responding to complaints and …