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Analytics & Testing

Analytics, monitoring, alert and scoring products, a/b testing, multivariate testing, personalization, services and news for marketers at the Marketing Technology blog

Calls to Action – More Than Just Buttons On Your Web Page

Contextual Call to Action

You’ve heard the mantras, slogans, and mottos of inbound marketers everywhere: “ Content is king! ” In the age of consumer-driven, mobile-friendly, content-centric digital marketing, content is almost everything. Almost as popular as Hubspot’s Inbound Marketing philosophy is another of their champion causes: the call-to-action or CTA. But in your …

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13 Ways to Target Your Display Advertising

Display Advertising

Display advertising continues to advance in its sophistication as we previously discussed on our interview regarding Programmatic Advertising with Pete Kluge of Adobe. If you’re thinking about expanding your promotions into display advertising, there are quite a few ways available to target your advertising impressions to try to capture more …

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What is Programmatic Advertising? An Interview with Pete Kluge of Adobe

Adobe Media Optimizer - Pete Kluge

The best part of having this publication is that I get to learn directly from the experts! Since my focus is often search, content and social marketing with our clients, I don’t get to dive too deep into other technologies. Programmatic advertising is one of those technologies that’s come of …

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Getting Personal in a Crowded World

Customer Intelligence Analytics, Mobile and Retail

In today’s competitive retail space, personalized offers differentiate brands in the fight to capture consumers’ attention. Companies across the industry are striving to deliver a memorable, personal customer experience to build loyalty and ultimately improve sales — but it’s easier said than done. Creating this kind of experience requires the …

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How to Build and Grow Your Email List

Lead Generation Strategies for Websites

Brian Downard of Eliv8 has done another fantastic job on this infographic and his online marketing checklist (download) where he includes this checklist for growing your email list. We’ve been working our email list, and I’m going to incorporate some of these methods: Create Landing Pages – We believe every …

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