Home / Analytics & Testing

Analytics & Testing

Analytics, monitoring, alert and scoring products, a/b testing, multivariate testing, personalization, services and news for marketers at the Marketing Technology blog

The Frustration of Marketing to the Sales Organization

Waiting for Sales Calls

Working with marketing technology companies provides us the opportunity to work with an array of organizations – from large companies who see very big picture and are working to adjust the impression of their brand over years – to the organization that is wondering why their phone isn’t ringing a ...

Read More »

Branch Metrics: Convert, Grow and Track Mobile App Adoption

Mobile App

Branch Metrics offers a platform that helps you produce universal campaign links that help you to gain mobile application adoption organically. Their platform can assist you: Convert website users to app users, using a text-me-the-app page or universal app banner Help grow your app through referral, incentive and advocacy campaigns. ...

Read More »

Best Practices for Implementing Call Tracking Across Your Marketing Strategies

Call Tracking

Call tracking is an established technology currently undergoing a major resurgence. With the rise of smartphones and the new mobile customer, click-to-call capabilities are becoming far more alluring to the modern marketer. That allure is part of what’s driving the 16% year-over-year increase in inbound calls to businesses in Q1 ...

Read More »