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Analytics & Testing

Analytics, monitoring, alert and scoring products, a/b testing, multivariate testing, personalization, services and news for marketers at the Marketing Technology blog

July, 2016

  • 17 July

    Google Analytics: Essential Report Metrics for Content Marketing

    Content Marketing Reporting Metrics

    The term content marketing is rather buzzworthy these days. Most company leaders and marketers know they need to be doing content marketing, and many have gone so far as to create and implement a strategy. The issue facing most marketing …

  • 13 July

    Visual Communication is Evolving in the Workplace

    visual communications

    This week, I was in two meetings with different companies this week where internal communications were the focus of conversation: The first was Sigstr, an email signature marketing tool to manage email signatures across the company. A key issue within …

  • 9 July

    Delivra Adds E-Commerce Personalization and Segmentation

    Delivra Commerce

    The U.S. Commerce Department reported that online sales accounted for more than a third of total retail sales growth in 2015. The research also showed that online sales accounted for 7.3 percent of total retail sales in 2015, up from …

  • 5 July

    How Machine Learning and Acquisio Will Grow Your Business

    Acquisio Machine Learning and PPC

    During the industrial revolution humans acted like parts in a machine, stationed along assembly lines, trying to make themselves work as mechanically as possible. As we enter what is now being called the “4th Industrial Revolution” we have come to …

June, 2016

  • 23 June

    Pantheon: Serious WordPress or Drupal Hosting with New Relic

    Pantheon and New Relic

    We have 47 active plugins on our WordPress installation. That’s a lot of plugins, many of which may slow down the performance of WordPress. We do some comprehensive speed tests before deploying plugins, or we may even use some of …

  • 5 June

    The Agency Characteristics and Behaviors that CMOs Want


    Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients …

May, 2016

  • 23 May

    Newlytics: A New Way to Understand Your Marketing


    Having worked with a number of small and large companies across multiple industries and various media, we have constantly seen a fundamental problem of companies unable to determine their marketing ROI. Even with large companies that employ teams of marketers …

  • 15 May

    Piwik Versus Google Analytics: The Advantages of On-Premise Analytics


    We had a client that we recommended Piwik to. They were running into some serious reporting issues with both Google Analytics and a paid enterprise analytics because of the volume of visitors they were getting to their site. Large sites …

  • 13 May

    Google Analytics Campaign URL Builder: New & Improved

    Google Analytics Campaign URL Builder

    If any of you have ever used Google Analytics Campaign URL Builder, you’re probably not very impressed. It’s pretty much just a form that concatenates the Google Analytics Campaign variables to the campaign URL that you wish to track. We …

  • 10 May

    Zarget: Multiple Conversion Rate Optimization Modules in One Suite

    Zarget Conversion Rate Optimization

    In this digital age, the battle for marketing space has shifted online. With more people online, subscriptions and sales have moved from their traditional space, to their new, digital one.  Websites have to be on their best game and take …

  • 3 May

    Website Features Checklist: The Ultimate Must-Haves for Your Site

    50 Website Features Checklist

    Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. 99MediaLab.com designed this one to develop a list of features they believe should be included in every small business website. I’m honestly not …

April, 2016

  • 25 April

    Tools Don’t Make The Marketer


    We put a significant proposal in front of a prospect that was going to build their search team. The plan incorporated us both managing their clients and training their internal team to become proficient at organic search. We provided our …