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Analytics & Testing

Analytics, monitoring, alert and scoring products, a/b testing, multivariate testing, personalization, services and news for marketers at the Marketing Technology blog

Not Deploying a Personalized Experience Is Hurting You

Monetate Personalization ROI

At this year’s IRCE in Chicago, I interviewed David Brussin, the founder of Monetate, and it was an enlightening conversation on the changing expectation of consumers and the experience they’re expecting from retailers both online and off. The case for personalization is growing stronger and may have just reached a ...

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How Data Onboarding is Helping Multi-Channel Marketing

Data Onboarding

Your customers are visiting you – from their mobile device, from their tablet, from their work tablet, from their home desktop. They connect with you via social media, email, on your mobile application, via your website and in your business location. The problem is that, unless you’re requiring a central ...

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Benchmarks: How Well Are Your Webinars Performing?

Webinar Benchmarks for 2015 from ON24

We were just scheduling our next webinar yesterday and discussed some benchmarks about attendance, promotion, and duration… and then I just received this today! ON24 released the 2015 edition of its annual Webinar Benchmarks Report, which analyzes key trends observed in ON24 customer webinars over the last year. Webinar Performance ...

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8 Steps to Improve Your Digital Marketing Results

How to Improve Digital Marketing Results

So many of us are simply trying to keep our marketing program momentum going that we often don’t have time for actual improvement. But improvement is the only guarantee of ongoing success and capitalizing on our momentum. According to the study conducted by Gartner, 28% of marketers reduced their traditional ...

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How to Improve Your Failing Content Marketing Strategy

Effective Content Marketing Strategies

We asked the question recently – and provided some definition around – whether or not your content marketing strategy was about productivity, presence, or building authority. The problem we continue to see is companies solely focused on spewing content without analyzing and improving the results. Isn’t the definition of insanity ...

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