StatDragon: Advanced Analytics for Vimeo

StatDragon: Advanced Analytics for Vimeo

StatDragon has launched advanced analytics for Vimeo users. Until now, Vimeo users have only had access to basic analytics like loads, plays, geography and top embed locations. StatDragon’s Advanced Vimeo Analytics makes it possible to track: Viewing Behavior – Capture second-by-second engagement data and see when viewers stop watching. Social Media Impact – Track share counts on Facebook, Twitter, LinkedIn, Buffer, and Pinterest. Viewer Details …

What does a Digital Marketer Do?

A Day in the Life of a Digital Marketer

Let’s just open by stating that I had this guy’s job below, heh. As a digital marketer, we’re rotating through all of our clients on a weekly basis, analyzing their performance, making adjustments, researching, planning and executing multi-channel campaigns. We’re utilizing tools much more than this infographic describes – from communication, to publishing, to development and analysis tools. IMO, most marketers work in the area …

10 Benefits Every Small Business Realizes with a Digital Marketing Strategy

10 Benefits of Digital Marketing for Small Business

We interviewed Scott Brinker about his upcoming Marketing Technology Conference, MarTech. One of the things I discussed was the number of businesses who don’t deploy strategies because their current strategy works. I have no doubt that companies with, for example, a great word of mouth clientele, can have a growing and prosperous business. But that doesn’t mean a digital marketing strategy won’t help them. A …

Keep Watch on Your Online Competition with Rivalfox

Rivalfox Competitive Intelligence

Rivalfox collects data from a variety of sources on your competitors and makes the data easily accessible from a single competitor data hub. Sources include traffic, search, website, newsletter, press, social and even people and job changes. Rivalfox is a SaaS solution that puts cutting-edge competitive intelligence into your hands. We believe that by learning from your competitors, you can grow faster, avoid mistakes and …

How to Run an A/B Test with ChangeAgain

ChangeAgain A/B Testing

The team from ChangeAgain, a tool for a/b testing, provided us with this walkthrough of how to set up a workflow for a/b testing experiments that is accurate and reliable. What is A/B Testing? Also known as split testing, a/b testing refers to two versions of a web page or application – version A and version B. A/B testing platforms allow marketers to insert code …