Why Inbound Calls are Critical to Your Customer’s Journey

Why Inbound Calls are Critical to Your Customer’s Journey

I have to admit that I’m terrible about calls and I absolutely know that I’m leaving money on the table with my business. My phone often rings throughout the day and the people don’t bother to leave a message, they just move on. My guess is that they simply don’t wish to work with an unresponsive company and that answering the phone is an indicator …

Have You Created a Call-To-Action Button on Facebook?

Create a Call-to-Action Button on Facebook

I’ll be honest that we don’t do as much with our agency’s Facebook page as we could be doing. I’m trying to improve that and have been posting more recently. Today I went to our page and noticed a message that I could create a Call-To-Action button directly in the page header. That’s quite intriguing given that Facebook has typically avoided strategies that drove visitors …

How to Correct 4 Mobile Marketing Mistakes You’re Making

Mobile Marketing Strategy Mistakes and Corrections

On this upcoming Marketing Technology podcast, we’re actually discussing the use of forms, optimization of forms, and – of course – the great folks at Formstack came up in the conversation! Pointedly, we were discussing the optimization of forms for mobile devices – a critical strategy. Chris Lucas and the team at Formstack recently released this infographic that lists 4 common mistakes that marketers are …

Ceros: Create Beautiful Interactive Content without Development

ceros

As much as WordPress owns the content management system market, it still requires a solid infrastructure, ongoing maintenance, and a great development team to build a theme or plugin that makes it work for you. I’m not trying to downplay it’s incredible flexibility, but the chances of a business user signing up and building a beautiful website is going to take some work. As well, …