Marketing Expert Interviews: Drew Burns of Adobe Target

Marketing Expert Interviews: Drew Burns of Adobe Target

Had an incredible interview with Drew Burns of Adobe Target, be sure to listen, follow Drew online, and read his blog for best practices and ideas on testing and personalization. The interview is packed with information, but a few things really stood out: Organizations that get the greatest results with A/B Testing and Personalization are the ones that have an internal culture of testing. A/B …

SeeVolution: Heatmaps and Real-Time Analytics

Seevolution Heatmap

Businesses of all sizes are always on the hunt for ways to improve their website and to increase website conversion rates. The SeeVolution toolbar uses overlay technology, which allows users to view website analytics without ever leaving the page, providing accurate and comprehensive analytics at a glimpse of an eye. SeeVolution’s technology helps users instantly improve their website with a real-time analytics toolbar that organizes …

What Measures Marketers Need to Take to Succeed Online

Online Marketing Success

The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, ecommerce stores, online marketplaces to social media channels, the web has become a public arena of information for customers to search and consume. For the first time, the Internet has created new opportunities …

Content Marketing is a Balance of Curation and Creation

Content Creation versus Content Sharing

As we review topics on the Marketing Technology Blog to write about, we research their popularity as well as the content that’s already been published. If we believe we can update the topic and add additional details that are key to the topic – we typically take on the task of writing it ourselves. If we believe we can better illustrate the topic through images, …

4 Elements to Drive Lead Generation with Marketing Automation

How to Generate More Leads with Marketing Automation

Research from Venturebeat’s marketing automation study indicates that, aside from the differentiating the features of each platform, the biggest challenge of marketing automation for business is understanding how it fits into their organization. Perhaps that’s the issue… companies are trying to fit marketing automation rather than finding a platform that already matches their internal processes, strengths and resources. I’m weary of best of marketing automation …

Visa’s Single Sign-On Checkout is a Winner!

VISA Checkout

Single sign-in has been proven effective across the board – either utilizing social logins to complete landing page forms, or now by using payment technologies to quickly convert a customer. Visa offers a single-sign on system called Visa Checkout that already has wide adoption. With rapid growth over the last 10 months, Visa Checkout has seen significant adoption and conversation rates. They’ll be kicking off …

Smallpdf: A Free Conversion and Compression PDF Utility

Adobe Acrobat PDF Utility for Compression and Conversion

Sometimes it’s not the huge, mega-enterprise, complex platforms that really make your day. Today we received some sample one-sheets from our designer that looked fantastic but were 12Mb when I converted them to PDFs. To be honest, I haven’t a clue about PDF compression so I went and Googled for optimal settings and tutorials. What I found was a gem – smallpdf. Forget settings, forget …

Cobia Systems: Fully Automated Social Media and Syndication

Cobia Systems

The marketing world has abundantly changed with the age of digital resources and social media. With the deluge of solutions available today, resources for professionals to assert more influence are at an all-time high. Many tools offer resources and services for business, but the one thing they do not offer is a system that helps you find your customers the moment they indicate a need. …

Conversion Optimization: Everything You Ever Wanted to Know

Conversion Optimization

We were discussing internally that the word optimization is often thought to be associated with SEO – search engine optimization. I honestly think the term SEO really needs to go away altogether. If you’re optimizing your site for conversions, it only makes sense that the site is optimized for all channels – including search. Conversion optimization shouldn’t begin with a visitor that arrives on the …

The 8 Characteristics of a “V”ery Good Brand

Branding

On Edge of the Web Radio, we’ve been discussing branding the last couple weeks. To be honest, for years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the price tag of branding agencies that charged tens of even hundreds of thousands of dollars. My background …