InVision: A Prototyping, Collaboration and Workflow Platform

InVision: A Prototyping, Collaboration and Workflow Platform

Recently, I received an email with a link at the top that stated the folks were designing a new email and wanted our feedback. I clicked through on the link and it was a publicly accessible prototype of a new email design by the company. As I scanned the page, there were numbered hotspots (red circles) that could be clicked on and very specific feedback …

Are Your Video Ads Being Seen?

Video Ad Viewability

A little more than half of all advertisements on video pages are seen across the web, a difficult situation for marketers hoping to take advantage of the growing video viewership across devices. It’s not all bad news… even a video ad that was partially listened to still had an impact. Google analyzed their DoubleClick, Google and YouTube advertising platforms to try to identify the factors …

8 Steps to Improve Your Digital Marketing Results

How to Improve Digital Marketing Results

So many of us are simply trying to keep our marketing program momentum going that we often don’t have time for actual improvement. But improvement is the only guarantee of ongoing success and capitalizing on our momentum. According to the study conducted by Gartner, 28% of marketers reduced their traditional advertising budget to fund digital marketing activities. This is a big trend that is expected …

Your Checklist to Optimal Mobile Responsive Email Design

Responsive Email Design Checklist

There’s nothing that really disappoints me as much as when I flip open an email I’m looking forward to on my mobile device and I can’t read it. Either the images are hard-coded widths that won’t respond to the display, or the text is so wide that I’d have to scroll back and forth to read it. Unless it’s critical, I don’t wait to get …

What Motivates You to Share Online? The Psychology of Sharing

Psychology of Sharing

We share daily through our blog posts and social presence. Our motivation is pretty simple – when we find fantastic content or discover something ourselves, we want to let you know about it. That makes us a connector of great information and provides value to you, our reader. By doing so, we keep you engaged and hope to deepen our relationship with you. As you …

How to Harness User-Generated Content Without Being Sued

User Generated Content Republishing Rights

User-generated images have become a valuable asset for marketers and media brands, providing some of most engaging and cost effective content for campaigns– unless of course it results in multimillion dollar lawsuit. Each year, several brands learn this the hard way. In 2013, a photographer sued BuzzFeed for $3.6 million after discovering the site had used one of his Flickr photos without permission. Getty Images …

Technology Isn’t Slowing Down a Bit… er Flop!

Processing Power

Gordon E. Moore was the co-founder of Intel and Fairchild Semiconductor who wrote a paper 50 years ago that predicted a doubling of the number of components per integrated circuit every year. 10 years later, in 1975, he revised the forecast to every 2 years… and his prediction has been largely accurate. It’s now known as Moore’s Law. To provide an example, the Apple Watch …

14 Different Terms Used Across Marketing Automation Platforms

Marketing Automation Terminology

I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty confusing as you look to the features of one over the other when in honesty, …

The Erosion, Explosion and Meandering Effects of Technology

Meandering

There’s an overlying synergy to what’s happening across multiple industries – including news, food, music, transportation, technology and nearly everything else on the planet – with how our geography changes over time. The time it takes is simply getting shorter as technologies advance quicker. News adapted the quickest due to the speed of the web and the ability to communicate quickly. No longer does the …

6 Keys to Event Promotion on Social Media

Social Media is the Best Channel for Event Marketing

After our own fundraising festival in Indianapolis, I wrote that there just didn’t seem to be a better event marketing platform on the market than Facebook. According to Maximillion, I was right! Love it or hate it we all now know social media is here to stay and is playing an increasing role in our daily lives. As well as individuals, business’ small and large …