26 Steps to Creating a Successful Ecommerce Business in 2015

26 Steps to Creating a Successful Ecommerce Business in 2015

By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in the next few months – we promise! Ecommerce Platforms developed this infographic with ecommerce strategies that will help you develop a sustainable business and focus …

The State of Search Marketing in 2015

The State of Search Marketing in 2015

I recently spoke to a group that I’ve been repeatedly invited back to speak to over the last 5 years. At one point in the conversation the topic turned to keyword usage. Jaws dropped as I told the audience to stop worrying about keyword densities and usage throughout their content. While I still think a keyword is great to utilize within the title of a …

You’re Not Getting Speaking Gigs Because of Your Online Presence

Public Speakers and their Content and Social Media Strategies

During my presentation on Saturday to the National Speakers Association, I shared a presentation and supporting data for the speakers to understand why a content and social strategy were key to their own efforts in building authority and finding speaking opportunities. It’s an incredible group to speak to since they provide me as much value in feedback with my speaking as I provide them in …

ProofHQ: Online Proofing and Workflow Automation

Online Proofing with ProofHQ

ProofHQ is a SaaS-based online proofing collaboration software that streamlines the review and approval of content and creative assets so that marketing projects are completed faster and with less effort. It replaces email and hard copy processes, giving review teams tools to collaboratively review creative content, and marketing project managers tools to track reviews in progress. ProofHQ can be used across all media including print, …

How to Build and Track Your Instagram Promotion or Campaign

How to Run a Promotion Campaign on Instagram

We’re preparing for our second annual Music + Technology Festival and Instagram is one of the places we’re promoting the event. I don’t believe we do as good a job on Instagram as we could be doing, though, so I was glad to see the folks at ShortStack publish this infographic on how to build and measure the response of your Instagram Promotions or Campaigns. …