Have You Created a Call-To-Action Button on Facebook?

Create a Call-to-Action Button on Facebook

I’ll be honest that we don’t do as much with our agency’s Facebook page as we could be doing. I’m trying to improve that and have been posting more recently. Today I went to our page and noticed a message that I could create a Call-To-Action button directly in the page header. That’s quite intriguing given that Facebook has typically avoided strategies that drove visitors …

How to Correct 4 Mobile Marketing Mistakes You’re Making

Mobile Marketing Strategy Mistakes and Corrections

On this upcoming Marketing Technology podcast, we’re actually discussing the use of forms, optimization of forms, and – of course – the great folks at Formstack came up in the conversation! Pointedly, we were discussing the optimization of forms for mobile devices – a critical strategy. Chris Lucas and the team at Formstack recently released this infographic that lists 4 common mistakes that marketers are …

Ceros: Create Beautiful Interactive Content without Development

ceros

As much as WordPress owns the content management system market, it still requires a solid infrastructure, ongoing maintenance, and a great development team to build a theme or plugin that makes it work for you. I’m not trying to downplay it’s incredible flexibility, but the chances of a business user signing up and building a beautiful website is going to take some work. As well, …

Webtrends Launches Big Data Visibility with Webtrends Explore

Webtrends Explore

We’ve been longtime fans of Webtrends as a leading analytics provider that does a great job in both data visualization and providing actionable data to its clients. The product team at Webtrends have been paying attention to the modern pain points of marketers nowadays with the launch of their newest offering, Webtrends Explore: CMOs are also overwhelmingly underprepared to take charge of the growing volume, …