A List of 29 Free Digital Marketing Tools

A List of 29 Free Digital Marketing Tools

Flora Pang is maintaining a robust List of Free Marketing Tools by Flora Pang that you’ve got to check out. The tools cover: Free Search Engine Optimization Tools – including keyword research, site checkup and analysis, backlink investigation, keyword density, site crawlability, and duplicate content. Free Paid Search and Pay Per Click Tools – including landing page optimization. Free Social Media Tools – including social …

ProOpinion: Join A Business Community Driven By Research

ProOpinion Business Community and Research

One of the changes we’re seeing through the web is that free and freemium advice sites continue to struggle with the quality of their content and the accuracy of the information they produce. When it comes to marketing decisions, we continue to see that a tailored approach produces the best results. It’s critical for consultants or marketers to study the culture, resources, and goals of …

What Metrics to Measure Content Marketing Effectiveness With

29 Essential Content Metrics

Because building content authority requires time and momentum, companies often get frustrated with measuring the effectiveness of the strategy and aligning those metrics with revenue generated. We tend to discuss metrics in the terms of leading indicators and actual conversion metrics. The two are related, but it requires some work to recognize the impact of – example – likes on conversions. Perhaps the Facebook likes …

6 Benefits of Branded Forums and Online Communities

Online Communities and Forums

This week, we released a major update of our email newsletter plugin for WordPress. One of the elements we struggled with was dealing with all the different ways customers were attempting to contact us with feature requests, implementation questions, or problems. WordPress plugins have their own support forums, we had website contact form submissions, and we had tested a helpdesk. With all of that – …

How Leads are Generated through Marketing Automation

How Leads are Generated with Marketing Automation

We’ve written in-depth about marketing automation strategies, what features are critical, and the challenges with executing those strategies to drive leads. The goal of marketing automation is to bridge a critical gap between sales and marketing, ultimately driving great leads to the sales department at the right time. This helps to improve the lead quality as well as reduce the effort needed to close the …