By 2015, Forrester predicts that more than 105 million tablets will be accessing the Internet in the United States… up 28% from their previous forecast of 82 million. Laura Friedman of the E-tailing Group has been reporting a dramatic rise in mobile and tablet shopping along with the purchases… with tablet conversion rates double the mobile web!
Behaviors are changing. It’s rare that people are not without their mobile devices. Even while watching television, it’s not uncommon for people to be browsing on the second screen of a laptop of tablet. This is driving research and purchase behaviors… and companies are beginning to take notice and adapt. If you haven’t – it’s time to.
Zmags is a digital catalog publishing provider in the forefront of these strategies, providing incredibly rich digital engagement experiences for retailers. Over 1 million digital magazines, brochures have been developed using Zmags’ family of products. Along with their rich digital publications, Zmags offers full ecommerce, tablet and social solutions.
Zmags has 3 offerings:
- Zmags Professional – build rich interactive catalogs and digital magazines.
- Zmags CommercePro – All the features of Zmags Professional with build in shopping cart capabilities for retailers, brands and direct sellers.
- Zmags App for iPad – fast, cost-effective iPad applications that are 100% compatible with your digital publications.
Here’s a great customer testimonial on the service:
Zmags also offers product services, consulting and an agency partnership solution. You’re going to see quite a bit more about Zmags here on the Marketing Technology Blog – they’ve signed up as our new ecommerce sponsor!