Technology and Marketing Advice from New Media Marketing Experts
Last month, good friend Adam Small who runs Digital Home Info, a real estate marketing platform, sent me a link from TechCrunch on a new company called Appifier. They’ve built a web-based engine that allows you to take any WordPress blog and publish it as an iPhone application. It’s nothing short of amazing. First, you install a plugin that basically makes your entire WordPress blog a JSON REST API. This allows the iPhone App to communicate directly with your blog… … Continue reading
Pinterest is on quite an upswing in popularity… so much so that other social sharing sites are starting to lose some ground. I believe the advantage of Pinterest is that it’s a visual medium that’s well laid out to share information. While other sites have boring lists, the mozaic that Pinterest generates is simple to scroll through to find what captures your interest. With that in mind, social sharing sites are fantastic traffic generators, so why not make it easy … Continue reading
I keep telling folks I’d share how we’re integrating authorship microdata to produce search result rich snippets. It’s working well for our clients in increasing their SERP CTRs) so I figured I’d document it here for WordPress sites. There are two pieces to this… and the two elements are not related. The authorship data is now being displayed in Search Engine Results Pages. I have not seen publisher info displayed yet… but I’m sure it will be! Publisher Google Plus … Continue reading
A while back, we implemented a multi-domain (not subdomain) installation of WordPress by enabling the multi-user features and installing a multi-domain plugin. Once we got everything working, one of the issues we ran into was a login loop when someone was trying to login to WordPress on one of the domains. Even more strange, it was happening on Firefox and Internet Explorer, but not Chrome. We tracked the issue down to the use of browser cookies for WordPress. We had … Continue reading
I was helping out someone in the UK tonight troubleshooting their Google rich snippets and actually identified an issue with my own. If you’re not familiar with rich snippets, it’s a Google feature that allows your author profile to display next to your search engine results. So… if I’m an author of a post, that post will show up in a search result like this: I won’t go into detail on how to set it up, Joost has done a … Continue reading
DK New Media has had this WordPress plugin on the back-burner for some time. The demand for a simple, quality image rotator plugin was high not only for our clients, but also the WordPress community. The plugins I had found that promised to do what we needed were either broken or did not work at all. So we made our own. The first version was ugly, and consequently never added to the WordPress Plugin Repository. Aesthetics were not the only … Continue reading
WordPress 3.3 has arrived! The administrative interface usability is an improvement. When WordPress opened up the menuing, it seemed as though every Plugin developer out there decided to make a new menu. This made the menu system in WordPress quite frustrating. The new mouseover style menu makes it much simpler to scroll through and find what you need. The Administrative interface now works well on tablets as well. One interesting feature added to the API is the ability to embed … Continue reading
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