Here’s How to Optimize Your Blog for Content Marketing

Here’s How to Optimize Your Blog for Content Marketing

No matter what kind of content you’re creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks that will amplify distribution and ensure that your followers know exactly what they’re supposed to do next. It’s safe to say today that people like … Continue reading

Add Featured Image Post Thumbnail to Your WordPress RSS Feed

RSS Symbol

We’ve been promoting our sponsors and content recently with Taboola, a contextual promotion platform where our feed is read and the articles are aligned on other relevant publications throughout the web. We’re happy with the finite control over distribution and cost per lead through the program – plus their staff has been great. We moved to Taboola after using another service that accidentally disregarded our … Continue reading

How to Block from Referral Sources

3d numbers exploded

There’s nothing more annoying than data that totally messes up your analytics. I’m not sure why Google Analytics doesn’t have an automated filter to block, but they really do need one. Semalt even admits that their crawler bot generates a 100% bounce rate, wreaking havoc on reports in Google Analytics, StatCounter, Sitemeter, WordPress My Stats and other analytics platforms. For small sites, this crawler … Continue reading

Common Theme Development Mistakes with WordPress


The demand for WordPress development continues to grow and almost all of our clients now have either a WordPress site or an embedded WordPress blog. It’s a solid move – not loved by everyone but there are so many themes, plugins, and a vast amount of developers that it makes sense. The ability to modify your web presence without scrapping a platform and starting over … Continue reading

Google Analytics: Don’t Record a Subdomain Click as a Bounce


Many of our clients are Software as a Service providers and have both a website and an application site. We advise the two often be kept separate since you want the ease and flexibility of a content management system for your site, but don’t want to be restrained by version control, security and other issues with your application. However, that brings challenges when it comes … Continue reading

Jamballa: Blogger Outreach for Brands


Blogger outreach can provide businesses with high quality reviews, product awareness and good brand perception, by being aligned with respected bloggers in your industry. Jamballa is a new service matching bloggers and brands together based on criteria they specify. This means bloggers are never hassled by products they are not interested in and businesses are only connected with bloggers who want to work with them. … Continue reading

Blaze Meter: Load Testing Platform for Developers


BlazeMeter provides developers with a load testing platform to simulate any user scenario for web applications, websites, mobile apps or web services, scalable from 1,000 to 300,000+ concurrent users. Load testing is imperative for sites and applications since many perform well under development, but break under the strain of concurrent users. BlazeMeter enables developers and designers performance metrics to quickly identify what kind of load … Continue reading

Testing Livefyre Sidenote for Commenting


We’ve moved between commenting systems a few times on the Marketing Technology Blog. Luckily, all the key platforms will synchronize comments (we don’t use them if they don’t). Comments are becoming a topic nowadays since comment spam is rampant and many of the most colorful conversations are happening offline, leading some very large blogs to turn off commenting altogether. I’m with friend Lorraine Ball on … Continue reading