Technology and Marketing Advice from New Media Marketing Experts
We’ve been working on our own iPad theme for some time now but haven’t really had the time to get it live with all the client work we have. Rather than ignore the continued increases in traffic we’re getting via iPad and other tablets, I went back to utilizing Onswipe to serve up our content. I was pleasantly surprised to see that Onswipe had added quite a few more template designs… after a few minutes of testing each with different … Continue reading
The common problem across all content marketing strategies is always the same… continuously driving great content that your audience finds relevant. For now, it’s required us to constantly scour analytics, search trends, and keep abreast of industry news socially so we can get the scoop and deliver it fast. InboundWriter has taken a huge step in the right direction, building a real-time gauge of your writing and comparing it to both search and social. From their site: InboundWriter delivers real-time … Continue reading
When everyone asks us to do something a bit different with our blog, we never respond with “I can’t do that.”. We do a ton of WordPress development and are consistently impressed with the number of tools available to get the job done. Yesterday, it was a guest post on promoting events with social media… the sticker was that it was a co-authored blog post! And we were able to do it! It wasn’t that easy, though! We first installed … Continue reading
Pinterest has become the newest big thing in social networks. Pinterest, and others, like Google+ and Facebook, grow a user base faster than the users can actually learn how to use the service, but a huge user base means that ignoring the service is foolish. It’s an opportunity to grow your brand. We’re using Pinterest at WP Engine, so I’ll be picking on our brand in the post as a useful example. At first, a tech brand using Pinterest may … Continue reading
Every once in a while, we meet a company who has WordPress hosted on a server that can’t send out email. This spells out doom when you’ve lost the password to WordPress and you need to login to retrieve it. WordPress stores the password encrypted, so even having access to the database doesn’t help. But if you have access to the server via FTP, you can actually upload a script that will allow you to reset the administrative password via … Continue reading
I’ve been beating up every company I know to take advantage of the authorship capabilities that Google has brought to market. I’ve seen a significant increase in click-throughs on our search engine results pages and so have our readers. Are you tired of me talking about it? Well, it’s even easier now to enable authorship features in WordPress thanks to an incredible plugin, called AuthorSure. Their plugin provides all the necessary features… in addition to a few more really nice … Continue reading
This morning I had a great call with a potential client about their inbound marketing strategies. They mentioned that they were meeting with a firm to develop their website. I had noticed prior to the call that they were already on WordPress and asked if they would continue using it. She said absolutely not and said that it was terrible… she couldn’t do anything with her site that she wanted to. Today she’s speaking with a firm that will develop … Continue reading
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