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Why Use Infographics?

While this infographic explains the importance of how Infographics can deliver data and analysis more concisely than a document alone, they miss quite a few other aspects of a great infographic.

  • Infographics are easily transportable… the ability for me to download and upload a great infographic takes a few minutes… much easier than trying to write a blog post in response to show appreciation of someone else’s content.
  • Infographics attract a lot of attention. The visual display of information with fantastic imagery often catches people where words alone fail. They often go viral because they are so interesting.
  • At present, infographics remain as one of the few ways to game search engines. Simply put – if you provide someone to publish your infographic, you typically ask them to also put a link back to your site with some juicy keyword in it. Voila… a backlink! Backlinks are the gold standard of gaining rank.

Next up? A new wave of infographic-style videos are hitting the web. These are interactive and provide the opportunity for both interaction and audio. As tools like iMovie and Adobe After Effects grow in ease of use and shrink in price… more and more companies will be producing rich interactive infovideos.

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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