You folks may have seen the commercial, but you really have to check out the video! I love the Whopper (although I’ve had to cut back to perhaps 1 a month with no mayo).
The video really takes off at the 5 minute mark – stick with it. It’s amazing!
A huge component of branding is connecting with people’s feelings about a product or service. This is a brilliant campaign to illustrate people’s connection with the Whopper.
On the geek side, the video player has an interesting characteristic as well. There’s a honeycomb style design in the video – this must save a bundle in bandwidth while maintaining a high quality show!