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What is Digital Marketing

We’ve had some similar infographics on the inbound marketing process, the rise of inbound marketing, and even an infographic on the explosive growth of inbound marketing.

While inbound marketing focuses primarily on the acquisition of leads through your digital marketing efforts, this is an infographic from Pixaal, What is Digital Marketing?

It’s quite a good infographic, but digital marketing has quite a few other elements – video marketing, to Call-To-Action design, landing page development, public relations outreach, marketing automation, and other content strategies like whitepapers, ebooks, case studies, and (ironically) infographics. Digital media encompasses your brand strategy, inbound marketing strategy, public relations strategy, and video strategy.

what-is-digital-marketing-infographic

Ashdown Group has created an infographic in an attempt to identify all of the different activities defined as Digital Marketing.

Many people’s definition of Digital Marketing is often focused purely on Search Engine Optimisation (SEO) and Pay Per Click Advertising (PPC). Whilst this is correct, the definition in reality goes much wider across a number of marketing activities as Wikipedia illustrates here.

What is Digital Marketing - an Infographic

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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