What is AuthorRank and Why It Matters

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I’ve been pestering my clients and we’ve been integrating authorship code on all of our WordPress sites since seeing the incredible results of doing it on our own blog. Here’s a great infographic to help promote authorship even further… penning the term, AuthorRank.

For the average writer, marketer or content producer, AuthorRank presents a great opportunity for personal branding, but also makes us individually responsible for the quality of work we produce. Evaluating the quality of content is Google’s job, and moving into the future it’s clear Google seeks to evaluate the substantive quality of authors. By understanding AuthorRank now, authors can establish themselves and their aggregated body of work as worthy of being ranked. Infographic by BlueGrass.

The cool white space in the Infographic is for the following video:

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  • carrinli

    I’m interested to know how rel=”author” can be utilized for businesses.

    • http://www.marketingtechblog.com Douglas Karr

      Hi @carrinli:disqus !  By prominently displaying a business’ authors, your business can build authority. The click through rates on authored search engine entries tend to be higher since they see that it’s not a bot or spam site, so you’ll also attract more visitors from search engines.  We’ve seen a marked improvement in the number of folks clicking through to our blog posts from search engines since we adopted author links.

  • http://JeanetteCates.com Jeanette Cates

    So I’m a bit unclear – are we able to USE the infographic on our websites and insert the video – or what was your intent? Really cool, BTW – and certainly a hot topic.

    • http://www.marketingtechblog.com Douglas Karr

      Infographics are designed to be shared, Jeanette!  This particular one was developed by BlueGrass… the love folks sharing them… as long as you have a nice thank-you with a corresponding link back to their site!