No, this isn’t one of those annoying Get more followers campaigns to artificially inflate your following on Twitter with irrelevant followers. This is how to effectively increase your voice on Twitter so that your tweets are found by relevant audiences who aren’t following you.
A hashtag is the pound sign # followed by a tag that explains what the topic is that you’re writing about. If I’m writing about the economy, I might write #economy within my tweet. If I’m writing about Indianapolis, it might be #indy. If you’re utilizing Twitter for business, effective use of hashtags is a must.
Here’s an example. When I recently released the WordPress Author Sidebar Widget on my blog yesterday, I could have simply tweeted that it was released and my 7,800 followers would have read about it.
The Tweet was immediately picked up and retweeted by hashwp with 960 followers, hashwordpress with 1,034 followers and wpscoop with 121 followers on Twitter. That’s over 2,000 more people that I was able to communicate the message to. That led to approximately 40 additional visits to my blog.
Oh, and this is also a good way to pick up relevant followers!