Vocus Marketing Suite: PR Goes Social and Mobile

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Vocus has released new and enhanced mobile versions of its Marketing Suite. The updates include an updated version of mobile web access, and the first tablet-version of Vocus Marketing Suite. Now, Vocus Marketing Suite users can better manage their integrated marketing campaigns wherever business takes them. Android and iOS users can access the mobile-friendly Vocus Marketing Suite on either smartphones or tablets. In addition to the Mobile refresh, a new Tablet site will be introduced in the next two weeks. The new Tablet version will automatically detect and load for any tablet device and will contain almost all functionality of the Desktop version.

Vocus integrates social media, search marketing, email and publicity into one software solution that delivers features that allow you to attract, engage and retain customers.

  • Social – Turn your social media into social marketing by engaging with prospects, influencers and customers with one smart software solution. Vocus Buying Signals™ scans millions of conversations for prospects looking to buy a product or service like yours. Vocus Recommendation Engine™ filters and suggests relevant content and conversations to help you turn chats into sales. And Vocus Facebook Services & Apps allow you to create sweepstakes, contests and unique promotions with customizable apps. No developer necessary.
  • Search – Reach new customers by turning your newsworthy content into visible search results on news sites and search engines like, Yahoo!, Google and Bing. Vocus software allows you to distribute your news releases and has a local listings service that will get your business listed on websites that make up 90%+ of local search queries.
  • Email – Maximize your marketing with integrated email. Vocus’ solution includes all the necessary features and services businesses need to deliver trackable results, including segmented campaigns, auto-responders, contact management, and segmentation. Their Message Builder™ allows you to create emails with hundreds of professionally-designed templates. As well, they’ve got social sharing to amplify email content through social media and measure results with real-time analytics.
  • Publicity – Receive hundreds of press opportunities daily from over 30,000 journalists and bloggers who use Vocus to find sources and stories. Vocus has social engagement and monitoring, publicity alerts, press release distribution and access to their media database to targeted journalists.
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