Marketing Videos Blog

Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology videos on the Marketing Technology blog

ReviewInc: Monitor, Collect and Share Online Reviews

Posted on by Douglas Karr
211
ReviewsInc

86% of all customers rely on online reviews when they buy something and 72% say online reviews is their top reason for choosing a local business. Hospitality-based and service-based businesses can be buried by poor online reviews. And for a business that turns around a poor online reputation, collecting and sharing new reviews is a must. Doing this manually across all the review sites can be an impossible task, though. Enter ReviewsInc. ReviewsInc offers the following features: Monitor Reviews – their monitoring platform lets you track your online reviews across … Continue reading →

Share As Image: Highlight, Click and Share your Text

Posted on by Douglas Karr
220
Share as Image

I got to do a book signing with Beth Hayden at Social Media Marketing World, author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. One of the tools that Beth shares in her book that is super simple but really great is called Share as Image. For a few bucks, you can drag a bookmarklet into your browser toolbar and then convert any quote into a shareable image. It’s drop dead easy with very few features… but it does the trick! There are times on my blog … Continue reading →

Infographics and Video: Online Search Behavior Survey

Posted on by Douglas Karr
100
seach-behavior

iAcquire conducted a three-part study on how people behave online – producing infographics for search behavior, mobile behavior and social media behavior. The full results can be observed in this infographic video: iAcquire partnered with SurveyMonkey Audience for a study that gives us actionable insight into search patterns. With mobile devices becoming a mainstay in people’s lives, iAcquire wanted to gather some insight into how people use their devices to conduct their day-to-day searches. For the final installment, iAcquire asked internet users about how they use social media in their … Continue reading →

Diners Club Interview: Building a Social Brand

Posted on by Douglas Karr
86
Diners Club

Diners Club is a sponsor of Social Media Marketing World and was interviewing some of the speakers yesterday (and will be doing more today). I had the pleasure of speaking with Eduardo Tobon and discussed the advancements that I saw in the online marketing space. The first question was about corporate blogging and 3 tips that I’d provide. If I were smart, I would have said to buy my Corporate Blogging book . I don’t believe I fully covered the question so I’ll do that here: Develop a content strategy … Continue reading →

Vocus Marketing Suite: PR Goes Social and Mobile

Posted on by Douglas Karr
224
vocus-marketing-suite

Vocus has released new and enhanced mobile versions of its Marketing Suite. The updates include an updated version of mobile web access, and the first tablet-version of Vocus Marketing Suite. Now, Vocus Marketing Suite users can better manage their integrated marketing campaigns wherever business takes them. Android and iOS users can access the mobile-friendly Vocus Marketing Suite on either smartphones or tablets. In addition to the Mobile refresh, a new Tablet site will be introduced in the next two weeks. The new Tablet version will automatically detect and load for … Continue reading →

GageIn: Actionable Sales Triggers and Intelligence

Posted on by Douglas Karr
141
gagein

GageIn provides an adaptive dashboard that allows sales professionals to quickly research prospects prior to engagement. Their unique approach combines big data, webcrawling, social media integration, and natural language processing (NLP), to make it easy for users to receive sales triggers and quickly access account data in a single platform. GageIn lets you control and customize real-time sales triggers, company, and contact information so you can discover and adapt to relevant events to pursue opportunities and close more deals. Sales triggers: Agents alert you to important events, such as Personnel … Continue reading →