Marketing Videos Blog

Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology videos on the Marketing Technology blog

Conversocial: Route Your Social Media Customer Service

Posted on by Douglas Karr
71
Conversocial Priority Response

Too many companies launch their social initiatives out of their marketing department without any plan for customer service issues. Consumers don’t care that you’re on social media for marketing… they just want their customer service issues taken care of. The irony is that poor customer service response will destroy social media marketing efforts altogether. Conversocial is purpose built for social customer service, providing a seamless workflow with robust and focused features. Features of Conversocial Intelligent Prioritization – Conversocial prioritization engine uses natural language processing and analysis of historic responses to … Continue reading →

Curalate: Making Social Curation Work for Brands

Posted on by Douglas Karr
237
Curalate

Curalate is a platform that applies advanced image analytics to social media conversations to give you the most robust insights available for Instagram and Pinterest. They help brands strengthen their stories and turn pins, likes, hashtags, and followers into revenue. Features of Curalate Analytics – Curalate invented the ruler that measures your images. Top products being shared organically from your website, the most popular pins and boards within your Pinterest account, image-based traffic analysis, and revealing ROI from Pinterest. Including metrics for Instagram accounts, hashtags, and campaigns and unparalleled analysis … Continue reading →

Google Shopping Video Lessons!

Posted on by Andrew Davis
222
Google Product Listing Ads

Introduction to Google Product Listing Ads Welcome! We put together a number of videos to help get you familiar with Google’s new paid shopping program, Google Product Listing Ads. This channel has proved to be one of the most successful shopping channels for online merchants of all time, which is supported by data and reports CPC Strategy puts out each quarter. You can check out the latest report on the best shopping channels here and the latest report on Google Shopping here. Without further ado, here are four videos introducing … Continue reading →

Making Eye Contact With Your Webcam

Posted on by Douglas Karr
227
Eye Two Eye

Making eye contact is critical when you’re utilizing your camera. Guy Kawasaki was sharing how he places his web camera on a tripod in front of his monitor so that it’s a more comfortable conversation when he’s speaking with people on hangouts. Scott Atwood of Google chimed in and pointed out a terrific little device to make things much easier. SeeEye2Eye is a periscope-like device that you can mount on your laptop or desktop monitor that redirects your camera’s vision from the top of the screen to where you are … Continue reading →

Responsys Launches Interact Preference

Posted on by Douglas Karr
189
unified-preference

As large marketing technology companies merge and acquire other applications into their product mix, there’s often a gap in the ability for the customer to set communication preferences. If you want email, you go to one site, if you want mobile alerts, another… if it’s SMS still another. According to Forrester, 77% of consumers want to be able to decide how businesses should be able to contact them. For the first time, Responsys is offering marketers the ability to easily collect and manage preferences across both digital and physical touch … Continue reading →

Video: Market Like Beyonce (NSFW)

Posted on by Douglas Karr
215
Engagement Ring

Just a heads’ up that this video does have some colorful language. If you’re at work, you may need to put on the headphones. This is a pretty straight forward message from Gary Vaynerchuk. I love the message that social media is a long-term strategy and it’s one that most companies fail to understand. I always tell folks that it’s a lot like a retirement account. You don’t expect to cash out a month later, it requires months and years of investing and building momentum. This blog is a great … Continue reading →