Most businesses upload videos to YouTube but don’t take advantage of optimizing their video nor adding annotations. With annotations you can layer text, links, and hotspots over your video. Annotations allow you to add information, interactivity and engagement. For businesses, this means you can overlay calls-to-action directly in the video – adding a link back to a demo, download or registration. Annotations don’t just display on YouTube, they are also displayed in any of the embedded players. At minimum, you should add an annotation to request the viewers subscribe to … Continue reading
