The Distasteful Newsjacking This Week

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wrong newsjacking

After the initial shock and sadness on the news that a celebrity had tragically took his life this week, I started to think about what would be written online. I even updated my social channels that my fear would be that brands would somehow try to weave the news into some article with the purpose of driving more traffic (and money) to their brand. I … Continue reading

Launched: The MarketingClips Video Series

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In a recent study, consumers said that brands were not meeting their demand for online video. This wasn’t a few… it was about two-thirds of consumers. As a marketing related blog, we need to practice what we preach. In our partnership with Edge of the Web Radio, we already have our podcast segmented into great videos, but we knew we needed more to share with … Continue reading

How to Pitch an Influencer, Blogger, or Journalist

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Pitch

In the past, I’ve written about how to NOT pitch a blogger. The saga continues as I get an endless stream of unprepared public relations professions who don’t have the information I need to promote their client’s products or services. It took a while to actually get a pitch that was worth showing. I received an email from a social media strategist with Supercool Creative. … Continue reading

4 Ways Animated Explainer Videos Boost Inbound Marketing Efforts

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explainer-videos

When we say video has become an essential part of our daily lives, we’re not joking around. We watch online videos every day on our computers, phones and even Smart TVs. Text-only-based websites have become outdated, and we’re not the only ones saying it: Google is! The world’s #1 search engine gives high priority to video content, which has 53x more chances of appearing on … Continue reading

Reasons Why You Should Not Host Your Own Video

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hosting-video

A client that is doing some incredible work on the publishing side and seeing exceptional results asked what my opinion was on them hosting their videos internally. They felt they could better control the quality of the videos and improve their search optimization. The short answer was no. It’s not because I don’t believe they would be great at it, it’s because they are underestimating … Continue reading

What a Tangled Web Native Advertising Will Weave

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I’m not sure if you’ve seen this video yet. It’s not safe for work but it’s absolutely hilarious regarding the topic of major newspapers and traditional news publications looking to increase revenue through the display of native advertising, also known as sponsored content. Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of … Continue reading

Impact Radius: Partner, Affiliate, Media and Tag Management

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Impact Radius enables digital brands and agencies to maximize the return of ad spend across digital, mobile and offline channels. Their SaaS marketing technology enables marketers to have a singular analytics view into all marketing efforts by collecting granular consumer journey data and marketing costs. The Impact Radius Suite of Products includes Partner Manager – automate your affiliate and strategic partner programs. Reduce your transaction … Continue reading