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Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology videos on the Marketing Technology blog

Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation

Act-On Marketing Automation Platform

Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective and cost-efficient. Additionally, …

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PerfectBanner: Testing, Optimization, and Automation for Banner Ads

PerfectBanner

We have banner advertising on our site and I often have to approve several instances of banner ads for our most savvy advertisers. They realize that they’re not going to fully leverage the traffic here unless they test and optimize their banner advertising. That’s a difficult task with most systems, …

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