Marketing Videos Blog

Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology videos on the Marketing Technology blog

DAM: What is Digital Asset Management?

Posted on by Nicolás Jiménez
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Digital Asset Management

Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify the target-areas of media asset management (a sub-category of DAM). It’s hard to make the case for digital asset management without appearing to relentlessly state the obvious. For instance: marketing today depends heavily on digital media. And time is money. So marketers should spend as much of their digital media time … Continue reading →

Create Tests Easily with Verify

Posted on by Douglas Karr
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user-concept-testing

While analyzing some real-time alerts today on marketing automation for our client, Right On Interactive, Marty Thompson came across a link to a testing site called Verify. It’s a very affordable testing site that has a ton of features and a very simple, intuitive interface for getting your designs, sites and layouts tested and capturing feedback. Here’s the Verify overview video: Verify has the following testing methodologies available: Click Test – See where users click based on a question. Memory … Continue reading →

Cheering for Tinderbox in the Super Bowl!

Posted on by Douglas Karr
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Tinderbox Proposal Software

Startup America has assembled more than $1 billion worth of commitments from dozens of partners to support the growth of startups in five key areas: Expertise: Connect startups with training, mentors, advisors and accelerators Services: Provide startups with access to critical services at reduced costs Talent: Assist startups in recruiting, training and retaining the people that can help them grow Customers: Help startups through acquisition of new customers and expansion into new markets Capital: Highlight sources of capital available to … Continue reading →

What Technology is Killing

Posted on by Douglas Karr
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technology-will-kill

This is a fantastic videographic from Socialnomics and Eric Qualman, author of Digital Leader: 5 Simple Keys to Success and Influence. I do take exception to the term killing. Although many jobs are lost during highly innovative periods, I have no doubt that there’s a net increase in jobs and opportunities. Unfortunately, we have political and economic forces that try to withstand the changes rather than adapt. In my humble opinion, that slows the overall progress of innovation. Either way, … Continue reading →

The Secret to Stealing Search Engine Results

Posted on by Douglas Karr
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Youtube Video SEO

This morning I’m sending our sales training folks a screenshot… page 1 of a search for Sandler sales training. Unique about the page results is that there is a video result in it – for a Charlotte Sandler training center. The video title and description have been optimized nicely to get it in the search results. This video captures a lot of attention as the only image displayed on the page, and I’m confident the click-through rate is nice. The … Continue reading →

2012 The Year of Rich Snippets

Posted on by Douglas Karr
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authorship

Haven’t heard of rich snippets? You’ll hear about them a lot this year as Google continues to roll out enhanced search results using microdata that you publish. Microdata is data that is hidden or indicated within the code of the page that has additional information about the topic… but it doesn’t change how your page appears. Historically, Google has supported three different standards for structured data markup: microdata, microformats, and RDFa. Rather than supporting competing formats, Google is encouraging one … Continue reading →

Infographic: Video Engagement by Device

Posted on by Douglas Karr
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Video Engagement by Device

With video continuing to be on the rise, you might think that behavior doesn’t differ very much from device to device. However, there’s actually quite a bit of evidence to the contrary. Ooyala released a quarterly report that analyzed viewing behavior among it’s 100 million users. Wistiya has released this infographic that illustrates the data findings.