Video: #Socialnomics 2014

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#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. This year’s video denotes the critical mass between social, mobile and the explosion of millennial usage. We don’t have a choice on whether we do social media. The choice is how well we do it. Erik Qualman One key factor on this is that 20% of the terms typed into a search bar have never been searched before – supporting the need for a robust content marketing program where combinations of articles, … Continue reading

SimplyCast: Customer Flow Communication Platform

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The SimplyCast 360 Automation Manager combines 15 channel outputs into a single platform, enabling marekters to build automated marketing campaigns and communication flows. Their solution allows you to reach the right people at the right time via their preferred mode of communication. Engage with customers and prospects based on stored data, their interests, and their past interactions with your organization to increase your return on investment. The SimplyCast marketing automation solution allows you to set up your campaigns like a flow chart, allowing you to reach and engage with your … Continue reading

Recollective: Free Online Surveys and Focus Group Research

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Recollective Baseline is an easy-to-use tool that brings focus group type research online and allows you to connect with your audiences to understand why and how your audiences think and act as they do and uncover new and actionable insights for your business. Audiences include your customers, employees, members, investors, students and social networks. Recollective Baseline brings the process of examining behaviours and emotional reactions through in-person focus groups online and gives you access to the same tool the Pros use. Users of the service seek feedback on unique ideas, … Continue reading

DandyLoop: Share Online Shoppers Between Stores

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DandyLoop Ecommerce Sharing

DandyLoop is a beta platform where online shops can increase their exposure by sharing visitors with other online stores. They target non-buying visitors in your shop, and exchange them with relevant customers from other shops in the network. Their application recommends non-competing products from the network and powers the exchange between non-buying visitors and paying customers, increasing your exposure and sales. Currently a free beta, DandyLoop offers full control over your recommended products, transparent reports and quick and easy setup!

Evercontact: Update your Contact info with Inbound Email Signatures

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About half an hour ago, a PR person called me to start an online interview… I answered the phone and said, “Hi Rebecca – I’m ready to go!” and she was surprised that I knew who was calling. The reason why I know is that Rebecca had contacted me a few times to coordinate the event and her contact details were automatically added to my Google contacts, and synchronized to my phone. It’s a fantastic service called Evercontact. Evercontact intelligently scans your incoming email and auto-enriches contact details in your … Continue reading

Gainsight: A Customer Insight and Retention Platform

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Gainsight launched the Spring Release of its Customer Success Management platform, which makes it even easier for marketers to get a 360° customer view and collaborate with other customer success stakeholders across the organization using the power of data analytics. At larger companies where many different departments – from sales to product development and marketing – marketers are challenged with disparate data points about customer activity, yet must make a joint effort to keep customers happy and engaged. Here’s how Gainsight assists: Adoption Management module enables recurring revenue businesses to … Continue reading

The Disrupter in Marketing Automation

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When I recently wrote about the past, present and future of marketing, one area of focus was marketing automation. I spoke about how the industry was truly split. There are low-end solutions that require you to match their processes in order to be successful. These aren’t inexpensive… many costs thousands of dollars per month and basically require you to retool how your company works to match their methodology. I believe this spells disaster for many companies… who are successful because the process they had worked far better. The high-end solutions … Continue reading

ContentVerse: Document Management and Workflow Automation

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Much of the corporate world is still using and deploying their content via Microsoft Office platforms. If you want to maintain version control of your documents and automate workflows, it’s nearly impossible without a good workflow automation tool and a document repository to maintain versioning while collaborating. Marketing agencies – especially with content marketing strategies – produce a ton of this content in traditional desktop applications. And operating system searches aren’t always the easiest way to find the documents, nor are backups the most optimal way of archiving them. ContentVerse … Continue reading

Armature: Wireframing Extension For Illustrator CC / CS5+

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Many of my friends in the industry already wireframe using Illustrator but Armature has arrived – a $24 extension for Adobe Illustrator. Armature has a collection of objects for the conceptualization of web apps, mobile apps, and web sites for simple drag & drop wireframing. What is a wireframe? According to Wikipedia: A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website. Wireframes are created for the purpose of arranging elements to best accomplish a particular … Continue reading