The 3 Dimensions of Content Creation

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The 3 Dimensions of Content Creation

There’s so much content being produced on the web right now that I’m truly having a difficult time finding articles of value – albeit through search, social or promotion. I am shocked at how shallow many of the content marketing strategies are on corporate sites. Some just had recent news and press releases about the company, others have an array of lists, others have feature … Continue reading

SDL: Share Unified Messaging with Your Global Customers

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SDL-CXC

Today, marketers who are looking for the quickest and smartest way to manage their customers’ experience turn their heads toward the cloud. This allows for all customer data to flow in and out of marketing systems seamlessly. It also means that customer profiles constantly update and customer data sets are automatically created in real-time, providing a fully integrated view of customer interactions across a brand’s … Continue reading

Leanplum: A/B Test Your Mobile Content and Messaging

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Mobile A/B Testing

Developing and deploying mobile applications can be a tedious, resource-consuming and frustrating process for companies. Just getting an approval from the App Store can sometimes be a relief, never mind actually optimizing your mobile app. And if you find that there are opportunities to improve or personalize the app, it typically means additional development and a new release. There are alternatives out there, though. Leanplum … Continue reading

Canva: Kickstart and Collaborate Your Next Design Project

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canva-overview

Good friend Chris Reed of Cast A Bigger Net messaged me asking if I had given Canva a try and he told me that I’d love it. He’s absolutely right… I was messing with it for a couple hours already last night. I’m a huge fan of Illustrator and have used it for many years – but I’m design-challenged. I believe that I know a … Continue reading

Is Your Business Taking Advantage of Social Video?

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social-media-video-guide

This morning we posted Why Your Business Should Make Use of Video in Marketing. One outlet for use of video that’s driving incredible engagement and results are social video sites, with a huge rise in use and viewership. Companies are taking advantage of these strategies and producing some simple and amazing results that are getting watched more, shared more, and driving deeper understanding of their … Continue reading

Why Your Business Should Make Use of Video in Marketing

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using-videos-in-marketing

We’ve ramped up our video efforts here on the Marketing Technology blog and it’s been great… engaging deeper on YouTube and social media with 1 to 2 minute Marketing Clips. Unfortunately, there are still many myths out there with regard to the costs and effort required to produce your own videos for marketing efforts. Best of all, you need not work through all of the … Continue reading

A Cheap Investment in Audio Will Increase Video Engagement

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audio recording video

One of the reasons why we’ve started this video series is to show how easy it is to record and publish videos to help your overall marketing strategy. Open any modern Mac or PC today and there’s a built-in camera and microphone ready to record your next 1-minute video. Fire up the internal recording program and away you go! There’s one small problem, though. The … Continue reading

PaySketch: PayPal Analytics and Reporting

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paysketch-for-paypal

We have some colleagues in the industry that utilize PayPal for all of their transactions. Payment gateways and processors add quite a bit of fees on transactions, so PayPal is a simple, trusted approach to collect fees on subscriptions, downloads, and other payments. That said, the PayPal interface isn’t the easiest to navigate – so getting a business intelligence tool that can help you monitor, … Continue reading

The Surprising Science Behind Influence and Persuasion

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how-to-persuade-influence

I’ve been vocal about my disdain on the latest panacea of how influence marketing is being sold online. While I believe influencers have great reach and some influence, I don’t believe that they have the power of persuasion independent of other factors. Influence marketing still requires a strategy beyond throwing some tickets at an influencer or getting a retweet. According to Dr. Robert B. Cialdini, … Continue reading