The average Internet user is likely to watch roughly 206 videos each month. Based on that statistic, it may not surprise you to read that almost 70% of marketers now incorporate video into their marketing campaigns. In the following infographic, Wyzowl – a company that creates animated videos – makes the case for developing and sharing video as part of your overall content marketing strategy. It was precisely why we started our own video marketing series!
In the following infographic, Wyzowl is making the case for video and including information that will convince you of how important developing and sharing video is to your overall content marketing efforts online. They start by including a number of compelling statistics about the state of video today. Next, they outline the evolution of video in marketing. Then they shed light on the power of Google and YouTube. Finally, they provide a few recommendations that will help you start making online videos that your audience will appreciate and want to share.
Videos are 4 times more engaging than static content, drive people to conversion faster, and the information retained in 60 seconds of video is the equivalent of 1.8 million words. Simply put, every company should have explainer videos on their site!