Analytics & TestingContent MarketingEcommerce and RetailMarketing & Sales Videos

Verge Integrates E-commerce and Digital Publishing

Our Ecommerce sponsor, Zmags, has released a new digital publishing viewer. Verge™ allows companies to convert their PDFs (and other content) into a viewer where they can overlay data, images, video, and even their e-commerce platform. The viewer can be deployed on desktop, mobile and tablet through a simple management platform.

This is quite an advancement in digital publishing, allowing companies to build interactive and engaging experiences where they can sell directly. In the past, a company could distribute its magazine or brochure but had to rely on the reader coming back to the online store to make the purchase. This new interface allows the company to add hotspots for purchase information and even allows them to package several products together.

verge 634

From the Zmags Verge product page

  • Content-rich pages and dynamic imagery can be intuitively explored, shared and with a quick tap or click moved into a shopping cart, all without requiring page reloads or refreshes.
  • Optimizes the user experience across all platforms to take full advantage of iPad HTML5 functionality, as well as smartphones, pcs or laptops; can even be placed right into your Facebook brand page.
  • Zmags exclusive Shop the Look functionality increases revenue by letting shoppers view all the items in any product grouping, and browse and purchase items individually or collectively.

And here’s the Verge product brochure – in the viewer. Be sure to click the top left button to view fullscreen!

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.