Inbound Marketing for Small Business

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Technology continues to offer incredible opportunities to the small business. As computing power and platforms continue to progress, costs continue to drop across the board. A few years ago, search and social platform tools were thousands of dollars per month and only available to companies who could afford the investment. Tomorrow I’ll be speaking to a group of small business professionals about tools to help them and UpCity is one of the tools at the top of my list.

UpCity is powered by their Pathway™ platform. Pathway™ assesses the online visibility of your business, and provides a simple, step-by-step process to raise your online visibility through search engine optimization, reputation management, blogging, and local listings optimization.

UpCity is a robust SEO Software and education platform that gives you reporting and insights and a step-by-step plan to guide you to internet marketing success.

  • Website Optimization – Optimize your website for customers first and search engines second.
  • Local Optimization – Make sure you have clean and accurate listings on local sites like Google+ Local, Yelp and many others.
  • Social Media Optimization – Create a presence on social media sites like Twitter and LinkedIn and learn how to use them to generate leads.
  • Reputation management – Understand what people are saying about your business and your competition on review sites and in social media and respond accordingly.
  • Blogging – Learn how blogging can have a dramatic impact on your online visibility and some simple blogging basics.
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