TweetReach: How far did your tweet travel?

TweetReach: How far did your tweet travel?
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Whenever I hear a couple of folks mention a tool, I know I have to check it out out. Erin Sparks and Jay Baer both mentioned TweetReach… so I had to take a look.

TweetReach makes it easy to measure your Twitter campaigns so you can demonstrate real results. Use TweetReach to analyze tweets about your hashtag, brand name or URL; get in-depth social analytics on reach, exposure, tweets and contributors. If you monitor a brand, track media events, run marketing campaigns, or hold contests and games on Twitter for your company or your clients, TweetReach is a simple way to measure the impact of your efforts.

Here’s a video overview of how TweetReach benefits its users:

And here’s an overview of the reach of the Marketing Technology Blog… pretty impressive! You can enter a domain, a specific URL or a hashtag or search term. As with any reach metric, I believe you need to take a conservative approach. Reach is a lot like eyeballs… sure you may be reaching them, but that doesn’t mean they’re going to do business with you.