Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It

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Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It

From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before work started. And, in that world, the right answer makes sense! Could you imagine a scenario where you decided to build a skyscraper differently half … Continue reading

Will Your Branded Content Idea Work? 5 Ways to Know

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C5-Market-Banner

Branded content is not one size fits all. What works for one brand may not work for all, and it’s good to know if your content idea is likely to work before you pour resources into executing it. Column Five has come up with 5 questions you can ask yourself and your team to see if your brilliant ideas will translate from the meeting room to your target … Continue reading

App Annie: Mobile Revenue, Downloads, Ratings, Reviews and Rankings

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App Annie

App Annie’s Advertising Analytics combines mobile and tablet application ad revenue and expenses alongside downloads and revenues. This will provide application developers insight to their apps’ market performance all in a single, simple reporting interface. App Annie was already widely popular for app store analytics and market intelligence. Out of the gate, their ad revenue analytics are integrated with Mobvista, nativeX, RevMob TapIt, Tapjoy, Taptica, … Continue reading

How to Build a Social Media Marketing Funnel

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social-media-sales-funnel

The word funnel kind of bugs me as I continue to work with clients to improve their online presence and we see the data from sponsors like Right On Interactive. There isn’t truly a one-size fits all funnel out there. Your prospects all take very different paths that may lead them to converting or abandonment. But the term funnel is one that most people are … Continue reading

We’re Partnering with Udemy for Marketing Training

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udemy

As we continue to expand our content, features, and offerings, we wanted to partner with a great online marketing and training site. We were weary of some of the specific companies and wanted our readers to have a variety. If you haven’t checked out Udemy, it’s an impressive undertaking that’s grown rapidly. For the next 12 hours, you can purchase any course with 65% off … Continue reading

The Ultimate Email Marketing Cheatsheet

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Email Cheatsheet Preview

There are many strategies and habits to choose from when thinking about your approach to email and content marketing. Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but what tactic delivers the best results? Which should you focus on more than another? With average performers spending most of their time on creative development (23%) versus top performers dedicating … Continue reading

Why Video Marketing Drives Sales

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video-drives-sales

I believe there will be a day that the average website will have video integrated carefully into every page and nearly every post that is published. The costs of recording, publishing and distributing video content has dropped significantly, making it affordable to nearly any business. That said, you still want to impress your visitors and avoid crappy audio, mixing, recording or production. Video has the … Continue reading

Why Medium.com Is Critical for Your Marketing Strategy

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medium

The best tools for online marketing are constantly changing. In order to keep up with the times, you need to keep your ear to the ground, to pick up the newest and most effective tools for audience building and traffic conversion. SEO blogging strategies emphasize the importance of “white hat” content and sharing, so you can leverage business blogs, authority websites, and Twitter to build … Continue reading

5 Ways to Make Your Customers Feel Loved

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customer service love

Customer service best practices require a lot more than a smile, although that’s certainly a good start. Happy customers lead to repeat business, increased positive reviews (which boosts local SEO), and increased social signals with positive sentiment (which boots overall organic search visibility), and no company can exist without their customers. Here are five easy ways to ensure your customers feel loved. 1. Ask the … Continue reading