Analytics & TestingMarketing InfographicsSearch MarketingSocial Media & Influencer Marketing

Top Trends That Will Shape Digital Marketing

Here’s an Ethinos Digital Marketing infographic about the top trends; content marketing, mobile optimization, conversion rate optimization; that are defining digital marketing today and are likely to have a significant influence on its future course.

What I appreciate about this infographic is its focus on fine-tuning your digital marketing strategies. At Social Media Marketing World this month, this is exactly what I’ll be providing insight and strategies for. Marketers are so focused on the TOFU (top of funnel) that they miss how many leads are falling out or not converting because the strategies aren’t targeted nor optimized.

Pretend you’re a prospect visiting your latest status update, tweet, or blog post… where’s the path to conversion? Where are the stumbling blocks? Are you measuring each point in the path to see where the dropoff rates increase? If not, you need to be.

infographic-top-trends-digital-marketing

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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