I’m beginning to think there are two kinds of internet marketers – those that are aware of conversion optimization and those that aren’t. Fortunately, the number of marketers that are aware of this key tool/process/methodology is quickly increasing. If you’re not familiar with the extreme power of conversion optimization on a website’s bottom line, check out the following:
- 151% more sales – Optimize Software
- 21% more signups – Gyminee
- 18.5% more revenue per visitor – Skype
- 22% more sales – BabyAge.com
- 113% more trial signups – BLR.com
- 24% more reoccurring monthly revenue – Grasshopper.com
- 32.5% more trial signups – SAP
- 25% more signups – Campaign Monitor
- 329% more auction bids – Skinner Auctions
- 8.5% more searches – MSN Real Estate
- 10% more ticket purchases – Delta
- 118% more contact form submissions (PDF) – Imaginary Landscape (via A/B Tests)
- 20% more trial signups – Less Accounting (via A/B Tests)
- 15% more sales – Get Defensive Driving School (via A/B Tests)
- 15% more account signups – YouTube (via A/B Tests)
- 200% more signups – Highrise HQ (via A/B Tests)
- 30% more signups – Highrise HQ (via A/B Tests)
In the coming weeks and months, I’ll spend more time talking about the details of conversion optimization and how to apply it to your site. In fact, I’ll be speaking Oct 21st at the Masters of Business Online conference in Indianapolis on conversion optimization for e-commerce. If you have any immediate questions about what conversion optimization is or how to do it, just post a comment and I’ll do my best to answer them!
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