Infographic: The Inbound Call Channel is Huge… and Untapped

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One industry that’s vastly underserved and a huge opportunity for marketers is call tracking. As smartphones become more prevalent in business for reading emails, searching for businesses, and researching our purchases – more and more people are simply clicking the phone number they find on the site. For companies who advertise across media channels, this is a huge problem because they misreport the channel that’s generating the call, the lead and the conversion. We have a client that has this issue – providing the same phone number on their television … Continue reading

The Problem with “Big Data”

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Big Data

One of the most popular terms that seems to be popping up on every technology site nowadays is big data. I think the industry is doing a disservice with its overuse and the inaccurate picture it depicts of what’s really happening. Big data is a buzzword, or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large that it’s difficult to process using traditional database and software techniques. According to Webopedia The problem is that big data is not just a big database. … Continue reading

SimplyCast: Customer Flow Communication Platform

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The SimplyCast 360 Automation Manager combines 15 channel outputs into a single platform, enabling marekters to build automated marketing campaigns and communication flows. Their solution allows you to reach the right people at the right time via their preferred mode of communication. Engage with customers and prospects based on stored data, their interests, and their past interactions with your organization to increase your return on investment. The SimplyCast marketing automation solution allows you to set up your campaigns like a flow chart, allowing you to reach and engage with your … Continue reading

Infographic: Improving Sales Proposal Effectiveness

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In a world where there are so many different options and all the information available to us with a quick search and click, the sales cycle has gotten longer over the past decade. In fact, the average sales cycle is 22% longer than it was five years ago. What gives? Our sales proposal automation sponsor, TinderBox, actually did a study with Miller Heiman and the Sales Management Association to find out what challenges sales organizations are facing with sales proposals and their sales cycles. One of the main goals of the … Continue reading

Evercontact: Update your Contact info with Inbound Email Signatures

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About half an hour ago, a PR person called me to start an online interview… I answered the phone and said, “Hi Rebecca – I’m ready to go!” and she was surprised that I knew who was calling. The reason why I know is that Rebecca had contacted me a few times to coordinate the event and her contact details were automatically added to my Google contacts, and synchronized to my phone. It’s a fantastic service called Evercontact. Evercontact intelligently scans your incoming email and auto-enriches contact details in your … Continue reading

Infographic: Top Trends That Will Shape Digital Marketing

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Here’s an Ethinos Digital Marketing infographic about the top trends; content marketing, mobile optimization, conversion rate optimization; that are defining digital marketing today and are likely to have a significant influence on its future course. What I appreciate about this infographic is its focus on fine-tuning your digital marketing strategies. At Social Media Marketing World this month, this is exactly what I’ll be providing insight and strategies for. Marketers are so focused on the TOFU (top of funnel) that they miss how many leads are falling out or not converting … Continue reading

Mashape Connects Developers and APIs

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For the longest time, my goto for finding APIs was Programmable Web – but that may have changed after perusing Mashape. Mashape isn’t simple a searchable directory of APIs, it actually integrates the API directly into their repository. This enables you to sign up, find and test an API without any difficulty at all. Here’s their list of benefits and features: Everything in one Place – explore groups of APIs so you can pick, choose, and compare APIs in one place. One Credential – Mashape provide you with a credential … Continue reading

Armature: Wireframing Extension For Illustrator CC / CS5+

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Many of my friends in the industry already wireframe using Illustrator but Armature has arrived – a $24 extension for Adobe Illustrator. Armature has a collection of objects for the conceptualization of web apps, mobile apps, and web sites for simple drag & drop wireframing. What is a wireframe? According to Wikipedia: A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website. Wireframes are created for the purpose of arranging elements to best accomplish a particular … Continue reading

Infographic: The Social Marketing Potential of Snapchat

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Snapchat

While marketing strategists have found many successful ways to promote their brands on Facebook and Instagram, there is a powerful app that often gets overlooked: Snapchat. This app has over 26 million active U.S. users with a core audience between ages 13 and 25, but the only way to interact with a user is if they add you. Clothing retailer, Wet Seal, put their Snapchat account in the hands of a 16 year old beauty fashion/beauty blogger for 2 days and watched their account climb 9,000 followers. Some of the … Continue reading