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New media and online technologies discussed at the Marketing Technology blog

What is Big Data? What Are the Benefits of Big Data?

Big Data

The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Let’s get some insight into Big Data, what it is, and why we should use it. Big Data is a Great Band …

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Why 2016 Will be a Global Tipping Point for the Mobile Economy


Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads. What’s happening? The mobile economy is reaching a global tipping point. We hear the big …

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4 Ways Your Presentation Management Strategy – or Lack Thereof – is Wasting Time, Resources and Business


Can you help me put this presentation together? My meeting’s in an hour. I can’t find the slide. That’s the wrong slide. $#!* That’s the wrong deck. Sound familiar?  Then you are NOT using an effective presentation management strategy.  And, as a result, you are losing time, resources and, above …

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What is Account-Based Marketing?

Account-Based Marketing (ABM)

Account-based marketing (Acronym: ABM) is quickly becoming a must have for B2B companies. Based on its surveys of B2B marketers, the ITSMA concludes: ABM delivers the highest return on investment of any B2B marketing strategy or tactic. Period. SiriusDecision’s  2015 State of Account-Based Marketing (ABM) Study found that . According …

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