Technology Blog

New media and online technologies discussed at the Marketing Technology blog

MindMapping and Collaboration for the Enterprise

Posted on by Douglas Karr
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Mindjet Enterprise

Our client, Mindjet, has launched a new offering specifically designed for enterprises, call Mindjet for Enterprise. In addition, they rolled out an update to their Connect collaborative work management product – bringing full integrations across Web, desktop and mobile devices for anytime, anywhere collaboration (and a new website to match the new solutions). Mindjet Connect V4 continues the product evolution to provide a single user experience that connects ideas and plans with execution of those plans. Mindjet Connect users now … Continue reading →

Dig Deeper Into Your Survey Results: Cross Tab and Filter Analysis

Posted on by Hanna Johnson
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crosstab and filter surveymonkey results

I do Social Media Marketing for SurveyMonkey, so I’m a big proponent of using online surveys to reach out to your customers in order to make better, more strategic business decisions. You can get a lot of insight out of a simple survey, especially when you know a thing or two about creating and analyzing it. Obviously writing and designing a good survey is an important part of this process, but all that front-end work means very little if you … Continue reading →

Onswipe: Making Your Site iPad Optimized

Posted on by Douglas Karr
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onswipe

We’ve been working on our own iPad theme for some time now but haven’t really had the time to get it live with all the client work we have. Rather than ignore the continued increases in traffic we’re getting via iPad and other tablets, I went back to utilizing Onswipe to serve up our content. I was pleasantly surprised to see that Onswipe had added quite a few more template designs… after a few minutes of testing each with different … Continue reading →

Sitecore Brings Content Management to Printed Brochures

Posted on by Douglas Karr
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Sitecore Adaptive Print Studio

The marketing campaign production life cycle, starting with the conceptualization of an idea and extending through the development phase to the final report, data sheet, brochure, catalog, magazine or anything else is a tedious and time-consuming process. Sitecore, a market leader in online content management system software, has rolled out a new technology that has the potential to revolutionize this process for print materials. Sitecore’s Adaptive Print Studio not only provides the organization with better control over the entire process, … Continue reading →

Huddle: Online Collaboration and File Sharing

Posted on by Marty Thompson
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huddle-iphone-app

Rolling out or orchestrating a marketing campaign involves content management and collaboration bottlenecks. I bet you are fed up with making endless changes to VPN or firewall configuration to facilitate increased collaboration! Chances are that you are using either an obsolete intranet or SharePoint. Switching over to the seamless experience that the cloud based Huddle workspace provides would actually make collaboration and content management a pleasurable experience rather than the tedious and nerve wrecking affair that it is now. Used … Continue reading →

Eyequant: Heatmapping on the Fly

Posted on by Douglas Karr
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eyequant-perception

EyeQuant is a predictive eye-tracking model that specifically looks at what users see on a page within the first 3-5 seconds. The idea is simple: within 5 seconds a user should be able to see who you are, what your value proposition is, and what to do next. EyeQuant allows for optimizing the design of a page to ensure this is the case. Here are the free results of our EyeQuant demo… I’m quite happy with where the attention is … Continue reading →

Context, Vision and Sharing Stupidity

Posted on by Douglas Karr
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Internet Stupidity

As I drive down the highway, I think it’s nothing short of a miracle that I make it to work alive and (almost) on time. I think it’s nothing short of a miracle because when I’m not working with very smart people, I’m reading a lot of stupid crap on Twitter and Facebook… and watching a lot of stupid crap on television. If people drove their cars like they shared information, I think the average life expectancy of driving would … Continue reading →