Technology News and Reviews

Create Tests Easily with Verify

Posted on February 10, 2012 by Douglas Karr

While analyzing some real-time alerts today on marketing automation for our client, Right On Interactive, Marty Thompson came across a link to a testing site called Verify. It’s a very affordable testing site that has a ton of features and a very simple, intuitive interface for getting your designs, sites and layouts tested and capturing feedback. Here’s the Verify overview video: Verify has the following testing methodologies available: Click Test – See where users click based on a question. Memory … Continue reading →

Marketing Technology Blog iPhone App!

Posted on February 9, 2012 by Douglas Karr

Last month, good friend Adam Small who runs Digital Home Info, a real estate marketing platform, sent me a link from TechCrunch on a new company called Appifier. They’ve built a web-based engine that allows you to take any WordPress blog and publish it as an iPhone application. It’s nothing short of amazing. First, you install a plugin that basically makes your entire WordPress blog a JSON REST API. This allows the iPhone App to communicate directly with your blog… … Continue reading →

Infographic: Information Overload is Hurting Productivity

Posted on February 2, 2012 by Douglas Karr

Absolutely love this blog post and infographic from friend Jascha Kaykas-Wolff. Jascha has been a long-time friend and Mindjet is now a client of ours (and soon to be sponsor of the blog!). Mindjet is leading the industry in developing a platform that doesn’t just let you map your strategies, but actually integrate and implement actions and real-time monitoring. From Jascha: But as we all know, it’s not just the volume of information that’s grown, but also the speed at … Continue reading →

Cheering for Tinderbox in the Super Bowl!

Posted on February 1, 2012 by Douglas Karr

Startup America has assembled more than $1 billion worth of commitments from dozens of partners to support the growth of startups in five key areas: Expertise: Connect startups with training, mentors, advisors and accelerators Services: Provide startups with access to critical services at reduced costs Talent: Assist startups in recruiting, training and retaining the people that can help them grow Customers: Help startups through acquisition of new customers and expansion into new markets Capital: Highlight sources of capital available to … Continue reading →

Your Toutapp Private Data in Google’s Index

Posted on January 30, 2012 by Douglas Karr

UPDATE: Within an hour of my email being sent to Toutapp, they removed my report and account. I would still like to see them block their site from search engine traffic and bots. SPAM bots don’t care about robots.txt files, so this is still a poor practice of publishing this information freely. ToutApp should require a login to see private information. A few minutes ago, I just had a business partner contact me that when they searched their name on … Continue reading →

Cross Browser Testing Made Easy

Posted on January 13, 2012 by Douglas Karr

If you’re in web development or web design, you know that one of the most frustrating tasks upon completing a beautiful design is actually ensuring that it works across all browsers. Not only can the browser and operating system severely impact how a page renders, so can the plugins that you are running! We’re launching a site for VA Loan Captain, who purchased a theme from a third party. Rather than trying to guess whether it was going to work … Continue reading →

Infographic: Site Testing leads to Conversion Happiness

Posted on January 4, 2012 by Douglas Karr

Aside from testing for search, speed and social, there are critical components of a test site that your company should be working on to analyze how visitors are converted into customers. Elements in and on pages like call-to-action buttons, layouts, navigation, copy, promotions, offers, checkout process, product selection process and even security should be constantly tested to find issues and improve the performance of your landing page or ecommerce page. Companies that are happy with their conversion rates do, on … Continue reading →