Technology Blog

New media and online technologies discussed at the Marketing Technology blog

Bugsnag: Real-Time Bug Reporting

Posted on by Douglas Karr
239
bugsnag

Yet another reason why we love hosting our WordPress instances on WPEngine is the easy access to PHP logs to provide us with information on errors in our clients’ themes and plugins we’re developing in. While that’s great for WordPress development, many hosts don’t provide easy access to log files and errors on other hosting platforms. Bugsnag is a great SaaS platform that automatically detects crashes in your apps developed in Ruby, Python, PHP, Java, Android, iOS, Node.js or Unity (including Android and iOS). Bugsnag Features Notifications – Easily control … Continue reading →

Crowdsourced Usability Testing from UserTesting.com

Posted on by Douglas Karr
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user-testing

UserTesting.com provides fast and affordable web, desktop and mobile app testing in the market. The company gives marketers, product managers and UX designers, on-demand access to users in their target audience, who deliver audio, video and written feedback on websites or apps in less than one hour. Used by the top 10 web properties in the U.S., UserTesting.com has run hundreds of thousands of usability tests. How UserTesting.com Works UserTesting.com now offers usability testing designed for large enterprises, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, … Continue reading →

Infographic: The 5 Minute Guide To Getting A Job In Social Media

Posted on by Kelsey Cox
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The 5 Minute Guide to Getting a Job in Social Media

We’ve all seen the job titles: Social Media Expert, Community Manager, Social Media Ninja. Companies are continuing to pay top dollar to get their social strategies in line. Just how much are businesses willing to pay for implementing social strategies and creating interactive campaigns? The average salary ranges from $80,000 to $110,000 per year. According to the folks at Mindflash, landing a job as a social media specialist is not only within reach of any tech-savvy individual, but they’ll also show you how to do it within five minutes. Mindflash … Continue reading →

BugHerd: Point, Click and Collaborate on the Web

Posted on by Douglas Karr
161
BugHerd

Here’s a gem for you… what if you could integrate your project management system with on-screen annotations to make it easier to report issues and tackle tasks on the web? No sharing screenshots, wondering about browser versions, or trying to decipher issues described by someone not as technical you are. What if you could just pop open a browser app, point, click and report an issue with your site directly to your web team or agency? Now you can – with BugHerd. BugHerd helps you capture feedback, resolve issues, and … Continue reading →

Infographic: The Cost of Too Much Data

Posted on by Kelsey Cox
142
Screen Shot 2013-05-28 at 11.22.05 AM

Every day, 2.5 quintillion bytes of data are created by sales and marketing organizations. Although storing mountains of data in hopes of uncovering actionable insights might seem like an effective use of businesses’ time and money, the costs associated may surprise you. A recent infographic created by Lattice Engines reveals that 88% of marketing teams are missing out on business opportunities due to inadequate information. Of those surveyed, 24.5% felt challenged by the data and the time it takes to research, while the rest of the respondents were either ill-equipped or … Continue reading →

Infographic: When Do People Register for Webinars?

Posted on by Douglas Karr
98
Webinar Benchmark

The great folks at ON24, a Webcasting, Virtual Event and Webinar solutions provider, have provided some great insight into any companies that are doing webinars. We love webinars here at the Marketing Technology Blog and we team up with our partners to promote and execute them. Here are 4 Tips for Improving Your Webinars Webcast attendees procrastinate. 64% register the week of a live webinar. And webcast producers should always do a “day of event” promotion blast to get last-minute registrants, as 21% register on the day of the webinar. … Continue reading →