We’re behind on customization of our mobile and iPad versions of the new theme on the Marketing Technology blog… it’s in the works, though! One thing you will notice is that, based on the categorization of the post, we have different advertisements on the page. We did this by customizing our own dynamic widgets and utilizing iSocket for self-service placement of the ads.
There are many more ways to target your audience than the device they’re utilizing, though, and this infographic from Monetate speaks to them. Recent average order size, location, visit frequency, operating system, weather, products or pages viewed and even the distance to your fulfillment center (or office location) can be used to customize the experience and increase response rates.
From the infographic: Targeting website traffic by customer segment to improve conversion rates is done only by 25% of digital marketers today. With a little targeting know-how, marketers can begin customizing a website experience for every visitor. Targeting will benefit consumers by creating a more efficient, individually-tailored online shopping experience resulting in higher conversions.
Brought to you by: Monetate – a digital marketing platform you can use to test and deploy personalized product pitches, messages, and features, anywhere, on any page, based on everything you know about the visitor who is viewing that page.