Tag Archives: Zmags

Webinar: What are Online Shoppers Really Looking For?

Posted on by Jenn Lisak
86
Webinar - What Are Online Shoppers Really Looking For? | Zmags

As the holiday season approaches, it is important to think about what online shoppers are looking for when they are going to buy gifts and goods for themselves.  In coordination with DMA Marketing Councils, the rich-media marketing platform provider has compiled some great research on how online shoppers go through the purchasing process, and what users are looking for during the shopping experience. In this webinar, you’ll learn about the following: What users want to see during the shopping experience on each device (smart phone, tablet, desktop, etc.) What is considered … Continue reading →

Taking Your Brand Beyond the Web Webinar and Whitepaper

Posted on by Jenn Lisak
136
Taking Your Brand Beyond the Web Whitepaper | Marketing Tech Blog

Zmags, our digital catalog publishing client, recently hosted a webinar titled “Taking Your Brand Beyond the Web,” paired with a great whitepaper they did in conjuction with Laura Freedman of the E-Tailing group. Based on such a positive response, they’ve decided to make the webinar available on demand so that you can listen to it at anytime! In the webinar, Laura Freedman and Zmags CMO, W. Sean Ford, talk about some important trends in the marketing industry: Trends and takeaways from the 2011 holiday season The evolution of the online … Continue reading →

Social Media How-To Kit

Posted on by Jenn Lisak
62
Social Media Poster

If you’re in the ecommerce space, chances are, you are already using social media in order to increase awareness of your product and sales. So, you’ve edited your company’s Facebook page to the new Timeline layout, and you may have created a Pinterest page for your business to use visuals to your advantage. But your conversions might not be where you want them to be. Zmags (a client), a digital catalog publisher that specializes in ecommerce experiences, recently created a series of whitepapers that provide insight into these networks and … Continue reading →

Webinar: 8 Tips for Digital Design

Posted on by Jenn Lisak
64
Webinar: 8 Tips for Digital Design | Zmags

Fantastic digital design is a necessity in this fast-moving, high tech world. Not only does your design need to be aesthetically pleasing, but it has to be functional on multiple platforms, engaging for your readers, and optimized. Our client, Zmags, is a digital catalog publishing provider, providing incredibly rich digital engagement experiences for retailers. Creating rich digital experiences for their impressive list of clients has provided them with valuable insight into digital design. As a result, the Director of Marketing Programs, Kathleen Goodwin, and Director of Clients Projects, Ashley Bistran would like to … Continue reading →