Marketing Technology Blog » youtube

Infographic: Top Tech Trends of 2011

Douglas Karr — Wed, 28 Dec 2011 01:05:58 +0000

The folks at G+ (not to be confused with Google+) have developed this infographic on the top technology trends of online for 2011. The list is topped with Group Buying, a technology that exploded earlier in the year and has now become a feature that virtually every community has copied and incorporated into their strategy.

Geolocation applications, tablets, cloud-based productivity apps, online video in Enterprise, Online Q&A (including our clients at ChaCha!), Crowdfunding, and Mobile Photo Sharing Apps topped the list:

According to their site: G+ is a community where the world’s most active and influential professionals, academics and entrepreneurs connect. G+ provides a place for people to engage with like-minded individuals in ways they haven’t considered, start new conversations, ask the important questions and propose ideas online and at in-person meetings

Video: The World of Social Media 2011

Douglas Karr — Mon, 05 Dec 2011 11:16:45 +0000

In 2011, Facebook passed Google as the #1 most visited site on the internet with 11% of the world’s population and the average user having 130 friends spending 700 minutes a month on the network. Every 60 seconds 510,000 comments are posted, 293,000 status updates and 136,000 uploaded photos. The numbers are simply mind-boggling and continue to increase. Overseas where folks don’t have electricity or broadband, they use cars to charge their smartphones and connect via mobile phone. The world is social.

Produced by VideoInfographs

Infographic: Is YouTube Killing TV?

Douglas Karr — Thu, 03 Nov 2011 14:50:50 +0000

Personally, I think we’ll have television around for my lifetime and then some. Unlike this infographic, I don’t believe that television is dead… I just think it’s going through a transformation. With hundreds of channels, the advent of Tivo and high bandwidth, what hurt television was the impact to commercials… not really YouTube. And the infographic below talks about Google’s share price, but neglects to show that YouTube doesn’t make any money, either!

What is catching up, of course, is the ability for businesses to develop low cost video advertising. Television commercials could cost upwards of $60,000 to produce. Not anymore! You can now use an HD camera on your phone and free editing software to produce commercials at a fraction of the cost. So… video advertising will catch up.

As for YouTube versus Television… the two are merging. GoogleTV, AppleTV and others already have YouTube applications. Cable providers like Comcast or U-Verse stream video just like the Internet. There’s a convergence of the two technologies happening – and I like it!

Infographic by Freemake, proud developer of YouTube Converter

YouTube Sidebar Widget WordPress Plugin

Stephen Coley — Wed, 13 Apr 2011 20:47:22 +0000

DK New Media recently released the YouTube Sidebar Widget WordPress plugin out into the wild. Doug wanted a way for his most recent marketing YouTube videos to be accessible from the Marketing Technology Blog’s sidebar. So we made just that.

As you can probably tell from the name of the plugin, it is wigetized, and ready to drop into any WordPress theme that supports widgets. In the widget settings, you have the option to list a title for the section, you can specify the username of the YouTube user you want to retrieve videos from, decide if you want the video titles to be displayed, chose how many videos to retrieve, and lastly (this is where the plugin strives) the ability to add a filter to help retrieve specific videos instead of all of them.

To enable the widget, you simply add your username or the playlist you wish to use, as well as how many videos you wish to display.

We’ve even 1-up’d the plugin by adding a modal box that pops up and presents the video when one of the video thumbnails are clicked. You can download the plugin from the WordPress Plugin Repository.