Yelp
Martech Zone articles tagged Yelp:
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Content Marketing
Attention Shoppers: Retail Earns More Reviews than Restaurants on Yelp
You hear TripAdvisor, you think hotels. You hear Healthgrades, you think doctors. You hear Yelp, and chances are good that you think restaurants. That’s exactly why it comes as a surprise to many local business owners and marketers to read Yelp’s own statistic which states that, of the 115 million consumer reviews Yelpers have left since launch, 22% relate to…
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Analytics & Testing
Capture Yelp and Google Reviews from Apps Your Customers Use!
Not too long ago we had a fantastic interview with Daniel Lemin, the author of ManipuRATED: How Business Owners Can Fight Fraudulent Online Ratings and Reviews. He spoke to the importance of capturing reviews in order to have both fresh reviews and to combat any negative reviews that may occasionally arise. Is there a better time to capture a great review…