Tag Archives: Writing

The Future of Interactive 360 Degree Video

Posted on by Douglas Karr
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yellowbird

This is a pretty amazing technology when you start to think about the possibilities. Perhaps you could record multiple storylines and have the user click and enter the next. Could make for one heck of a horror movie! See the world like never before with 360° video. Can you imagine? People like to look at 360° photos of the streets they live in, or discover their next holiday destination. How exciting, if it was a full-motion 360° video instead of a still image? With 360° video you can create ultimate … Continue reading →

Having Trouble Blogging? Plan Accordingly.

Posted on by Jenn Lisak
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Writing

As a personal and professional blogger, I have trouble pumping out a blog post every day due to my work load and other time constraints. But if you want to be successful as a blogger, whether it be personally or professionally, you have to encompass three things: timeliness, relevance. To incorporate each of these elements, it is imperative that you have a plan. Here are 3 quick tips to helping you blog more efficiently: 1. Create a content schedule. Decide which days you want to post on your blog and … Continue reading →

Video: Web Forms and Landing Pages with Formstack

Posted on by Douglas Karr
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formstack

This month’s Marketing Tech Video is with Formstack. Formstack has an incredibly simple user interface that allows any company to build and deploy forms and landing pages. Formstack also has a ton of integrations – from email service providers to payment gateways. Formstack launched in March 2006 and has rapidly grown to count customers in 110 countries around the world. With millions of submissions received, Formstack can meet the requirements of the most demanding environments including Fortune 500, small business, nonprofit, education and government uses. Their mission is to provide … Continue reading →

Video: Innovation is Achieved by Solving Problems

Posted on by Douglas Karr
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Compendium-Logo21

On Friday, I was provided an amazing opportunity to participate in Compendium’s Innovation Summit. Under the leadership of President Frank Dale, with an idea from Blake Matheny, and with the support of founder Chris Baggott and Sales VP Scott Blezcinski, the company took a “time out” from working and, instead devoted a day to innovation. Chris started out the initiative with the amazing story of how he failed in one business, but after identifying the problem, built another amazing company – ExactTarget. The key to his story is that innovation … Continue reading →

Transparency, Klout and Scott Stratten

Posted on by Douglas Karr
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Today’s conversation with Scott Stratten was a fantastic show. Bill Dawson, President of DK New Media, kicked off the show with Scott and discussed how Scott grew his following and influence on Twitter and what it’s accomplished for him personally and for his company. Scott is a gifted public speaker and I’d encourage you to find a way to see him in action. He’s unapologetic, sincere, and honest. His book, UnMarketing, is a reflection of his personality and it challenges conventional marketing methodologies and pushes marketers to be both creative … Continue reading →

B2B: Videos are Influencing Purchasing Decisions

Posted on by Douglas Karr
29

Video has been touted quite a bit with consumer marketing, but the real opportunity might be with business-to-business (B2B) marketing. In a recent study released by Eccolo Media, multimedia topped the collateral list as the fastest growing mediums that decision-makers and influencers are utilizing to make purchasing decisions. As we found in every past survey, the most frequently consumed types of collateral are product brochures & data sheets. In fact, respondents have only increased their use of this type of content over the years: from 70 percent in 2008; to … Continue reading →