This week, I read another post where marketers were called “lazy”. It always seems to be some non-marketing industry pundit that pulls the “lazy” trigger and it’s finally gotten to me. An email delivery guy who never managed a campaign calling his client lazy. A mobile marketing rep talking about their clients not using their application because they’re lazy. A social media guy talking about marketers not monitoring nor responding when mentioned online… lazy. So… time for one of my … Continue reading
Tag Archives: WordPress
5 business phone practices that damage your brand
Running a small business is difficult and stressful. You are constantly wearing multiple hats, putting out fires, and trying to make every dollar stretch as far as possible. You are focusing on your website, your finances, your employees, your customers, and your brand and hoping you can make good decisions every time. Unfortunately, with all the directions small business owners are pulled, it can be difficult to put enough time and attention into branding. However, branding is one of the … Continue reading
How to get blog ideas using Google
As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to get blog ideas is to simply use Google’s new instant results feature. The way to use this is to start … Continue reading
Get Ready for Facebook Mobile
Facebook is making a quiet push to gain access to your mobile phone number. In recent weeks they have made two noticeable changes that suggest preparations to dominate the mobile marketing space. First they have started warning users who have not provided a mobile phone number that their Facebook security is low, and the first step to increasing their security is to provide that mobile number. This does boost security, as people tend to have only one mobile phone number, … Continue reading
CMS Expo 2011: Will You Be There?
I wrote about the CMS Expo (full disclosure: affiliate link) last year and gave some insight on my experience there. This year, I am excited to once again presenting at this amazing event. The CMS Expo, held in the Chicago area, is a fantastic conference for web and marketing professionals that focuses on Content Management Systems, as well as online marketing strategies. The two audiences that typically attend are: Website design and development professionals Marketing/communications professionals who want to learn … Continue reading
(Belated) Snap Judgments from #CES
>Last week, I had the fortune of attending my first ever Consumer Electronics Show (CES) out in Vegas. If you’re even the slightestturned on by technology, then you’ve heard of this show or have been pining to attend your entire life. Here’s my advice. Go. It’s not an expensive event to attend. Registration for the show can be free so you’re just out travel expenses. If you’re looking to exhibit, I’m sure the fees are pretty spicy, but there certainly … Continue reading
The Marketing Genius of Jim Irsay
On Sunday, the Indianapolis Colts defeated the Tennessee Titans to become the AFC South Champions. Before the game, however, Colts owner Jim Irsay ran an absolutely brilliant marketing campaign over Twitter. In case you weren’t up on the details, let’s review Irsay’s tweets from December 31st: TO WIN A PRIUS AND $4K—At 1:15pm this Sunday there will be a black Prius parked on the north exterior plaza outside Lucas Oil Stadium… TO WIN A PRIUS AND $4K—Entrants must be 18 … Continue reading





