Technology and Marketing Advice from New Media Marketing Experts
DK New Media has had this WordPress plugin on the back-burner for some time. The demand for a simple, quality image rotator plugin was high not only for our clients, but also the WordPress community. The plugins I had found that promised to do what we needed were either broken or did not work at all. So we made our own. The first version was ugly, and consequently never added to the WordPress Plugin Repository. Aesthetics were not the only … Continue reading
This is a fantastic and funny find from Frank Dale, CEO of Compendium. I actually know a few companies where the marketing outpaces the user experience and services the product offers. In fact, I’ve actually requested demonstrations that won’t even open their application, instead working off of a bright and shiny powerpoint. That’s not an issue when your product is as advertised, but I’ve seen it tear some companies apart when the marketing is a photoshopped, exaggerated glamour shot of … Continue reading
Updated with the actual show! We are happy to announce that we will be having Jason Falls of Social Media Explorer and Erik Deckers of Professional Blog Service on our Marketing Tech Blog Radio Show this Friday, August 19, at 3 p.m. EST. On our show, we will be talking about why more businesses don’t use social media, who should be in charge of a company’s social media efforts, and why they picked the name of No Bullshit Social Media … Continue reading
Much of marketing success really comes down to two actions, cutting and prolonging. As we see a marketing strategy dry up and produce less results, the quicker we cut… the better our overall strategy performs. Likewise, as we see a strategy produce great results… we work hard to prolong the results. As an example, I try to do this on a daily basis with the blog. When I notice that their are a lot of Facebook likes but not a … Continue reading
As a personal and professional blogger, I have trouble pumping out a blog post every day due to my work load and other time constraints. But if you want to be successful as a blogger, whether it be personally or professionally, you have to encompass three things: timeliness, relevance. To incorporate each of these elements, it is imperative that you have a plan. Here are 3 quick tips to helping you blog more efficiently: 1. Create a content schedule. Decide … Continue reading
When we’re marketing, a lot of times, we think solely about the results. I want to convert this many prospects, we want people to be aware of Product X, I want this many retweets/shares, etc. Don’t get me wrong, it is definitely important to track these things in order to know if our marketing message are working. However, I have found that when I haven’t had a specific purpose in my marketing messages, I have had the most engagement or … Continue reading
The Marketing Technology Blog is excited to announce that we will have Chris Brogan joining us on Skype on our Blog Talk Radio show this Friday, May 13, at 3:00 p.m. ET. During the show, we will be talking about Chris’s experiences in the online community, and his thoughts on the changing dynamic of the industry. Chris consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, … Continue reading
Our Twitter Updates provide some of the best resources for marketers on the net! @mktgtechblog
