Tag Archives: widen

Plan, Share, Collaborate and Distribute Creative Work

Posted on by Douglas Karr
96
Creative Review

We’ve written about Digital Asset Management in the past. Widen, a Digital Asset Management company, has now partnered with ConceptShare. The pairing of these platforms allows you to plan, share, collaborate and distribute your creative work. This is a great pairing… enabling workflow processing around any digital asset – especially high-bandwidth, large video file distribution. ConceptShare is a Creative Operations Management (COM) platform that allows marketing and creative services teams to route, review, collaborate on and approve creative work; images, documents, web pages, audio assets, interactive assets and video assets. … Continue reading →

DAM: What is Digital Asset Management?

Posted on by Nicolás Jiménez
58
Digital Asset Management

Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify the target-areas of media asset management (a sub-category of DAM). It’s hard to make the case for digital asset management without appearing to relentlessly state the obvious. For instance: marketing today depends heavily on digital media. And time is money. So marketers should spend as much of their digital media time as possible on more productive, profitable tasks and less on … Continue reading →

Freak Out, Dude

Posted on by Douglas Karr
195

You folks may have seen the commercial, but you really have to check out the video! I love the Whopper (although I’ve had to cut back to perhaps 1 a month with no mayo). The video really takes off at the 5 minute mark – stick with it. It’s amazing! A huge component of branding is connecting with people’s feelings about a product or service. This is a brilliant campaign to illustrate people’s connection with the Whopper. On the geek side, the video player has an interesting characteristic as well. … Continue reading →