Whitepapers

Martech Zone articles tagged whitepapers:

  • Content MarketingQuantity versus quality of content, a list of questions

    20 Questions For Your Content Marketing Strategy: Quality vs. Quantity

    How many blog posts should we write each week? Or… How many articles will you deliver each month? These may be the worst questions I constantly field with new prospects and clients. While it’s tempting to believe that more content equates to more traffic and engagement, this isn’t necessarily true. The key lies in understanding the varying needs of new…

  • Sales and Marketing TrainingFirst-person, second-person, third-person, fourth-person, narrative perspectives

    Utilizing the Art of Perspective in Storytelling to Better Engage With Your Audience

    Narrative perspective is the lens through which readers experience a story, and choosing the right one can be a powerful tool in both business-to-business (B2B) and business-to-consumer (B2C) communications. Each version of the story uses a different narrative perspective to evoke distinct emotions and levels of engagement from the reader, demonstrating the power of perspective in storytelling. First-Person First-person narratives…

  • Content MarketingContent Marketing 2023: Trends, Mediums, Channels and Strategies

    The State of Content Marketing In 2023: Benefits, Mediums, Channels, and Trends

    Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, from blog posts and videos to infographics and podcasts. For several compelling reasons, companies in the business-to-business (B2B) or business-to-consumer (B2C) sectors invest in content marketing. Why Companies Invest in Content Marketing Establishing…

  • Sales EnablementB2B Gated Content for Lead Generation

    Gated Content: Your Gateway to Good B2B Leads!

    Gated content refers to the practice of requiring users to provide their contact information or complete a specific action (e.g., filling out a form) in exchange for access to valuable content, such as ebooks, whitepapers, webinars, or case studies. This is a popular tactic in B2B lead generation as it helps businesses gather potential customers’ information for future nurturing and…

  • Content Marketing
    Different Types of Content To Produce for Content Marketing

    Infographic: How to Mix Up Your Content Marketing

    I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing and 69% of brands create more content than they did a year ago. And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience is diverse – with…

  • Content MarketingB2B Content Marketing Trends 2021

    B2B Content Marketing Trends

    The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them through the stages of the B2B buyer’s journey. The team at Digital Marketing Philippines has put together this infographic, B2B…

  • Content Marketing
    b2b content strategies

    The 4 Most Effective B2B Content Formats?

    We’re not surprised by the results of the Content Marketing Benchmarking Report 2015. We’ve shifted almost all of our focus for increasing market share, brand awareness and conversion optimization on the content authority that we’re developing for our clients. The Top Content Formats for B2B Marketing are: Case Studies – Aside from promoting your brand, a case study provides an…

  • Content MarketingB2B Online Marketing Playbook

    The Playbook for B2B Online Marketing

    This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks…

  • Content MarketingDepositphotos 19735551 s

    Should You Brand Your Shared Media?

    We work with a lot of marketing technology companies to develop in-depth content and research for infographics, whitepapers, videos and their content marketing strategies as a whole. For the most part, we always try to utilize the strength of their brand. It’s important to have the voice and visuals associated with a company or its products or services in the…

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