Google Ramping Up Authorship in Webmasters

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Authorship

We keep an eye out on our clients’ webmasters accounts. It’s no coincidence, in my opinion, that our clients rank well as we’re able to significantly identify and reduce the errors that pop up in Webmasters. Google continues to advance its algorithms beyond the tried and true games that many SEO companies played in the past. Authorship is playing a growing role in this. By utilizing social queues on popularity, Google is advancing their pagerank algorithm and significantly improving the quality of results by not just measuring link popularity, but … Continue reading

Our Verified Author Links Result in a 484% Higher Click-Through Rate

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authorship

If you’re a publisher, SEO professional or a CMS platform, you should already have implemented a means for verified ownership. Authorship has been around for a few months and has gone through some fine-tuning, resulting in a great feature that really enhances your search engine visibility. In fact, I’d question any SEO company that’s not pushing their clients to ensure they have accomplished this. I’ve written about verified ownership and how to implement rich snippets in WordPress. It’s not as easy as dropping in a plugin (yet), but it is … Continue reading

Find the Right Words

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If you’d like to maximize your Search Engine results, one of the key strategies is the use of synonyms and pluralities throughout key elements of your blog post. Knowing what people are actually searching for is a challenging, but fruitful exercise in ensuring your content will be found. There are a few places where you should be varying your keywords in each and every blog post. Keyword Locations with the most Impact: Within your post’s title, selection of a great title as well as supplying great keywords is key. Within … Continue reading